[AdWords Agency Blog] Thoughts on tech geeks (aka: SEMs) and their results-or...

[AdWords Agency Blog]

Last week, John Nicoletti, Head of Agency Development at Google, shared his thoughts on the emergence of digital marketing channels and the role SEMs can play in guiding marketers to success in developing and measuring multi-channel online campaigns. In particular, he honed in on how SEMs could be the next generation of Man Men:

• SEMs' mature knowledge of exploring, optimizing and integrating search ads position them as handy GPS devices for navigating the rapidly expanding digital superhighway
• The performance-based DNA of SEMs can help marketers truly capture the opportunity of mobile, understand display measurement strategies and technologies, and promote and measure the power of video and social advertising

Visit AdAge for the complete story.

Posted by Agency Blog Team


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Posted By AdWords Agency Blog to AdWords Agency Blog at 3/31/2011 09:13:00 AM