[AdWords Agency Blog] Think with Google: Search Ads Affect Offline Sales
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AdWords Agency Blog
Apr 5, 2011, 2:23:49 PM4/5/11
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Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they do! Check out the video below for results from large advertisers that tested the effects of keyword targeted products and categories, generic keywords and online coupons.
Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns, beyond direct conversion.
Consider these results and continue your own online to store testing.
Posted by Agency Blog Team
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Posted By AdWords Agency Blog to AdWords Agency Blog at 4/05/2011 10:29:00 AM
Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns, beyond direct conversion.
Consider these results and continue your own online to store testing.
Posted by Agency Blog Team
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Posted By AdWords Agency Blog to AdWords Agency Blog at 4/05/2011 10:29:00 AM
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