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From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow* More than 1.5 million copies sold* New York Times bestseller * Named a Best Book of the Year by The Economist and the Financial TimesEvery day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
Richard H. Thaler (/??e?l?r/;[1] born September 12, 1945) is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.[2]
Thaler is a theorist in behavioral Télécharger Nudge# ebook download economics and has collaborated with Daniel Kahneman, Amos Tversky, and others on multiple occasions in further defining that field. In 2018, he was elected a member in the National Academy of Sciences.
In 2017, he was awarded the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics.[3][4][5][6] Télécharger Nudge# ebook download In its Nobel prize announcement, the Royal Swedish Academy of Sciences stated that his "contributions have built a bridge between the economic and psychological analyses of individual decision-making. His empirical findings and theoretical insights have been instrumental in creating the new and rapidly expanding field of behavioral economics."[7][8]
Thaler was Télécharger Nudge# ebook download born in East Orange, New Jersey to a Jewish family.[9]
His mother, Roslyn (Melnikoff, 1921–2008),[10] was a teacher, and later a real estate agent[11] while his father, Alan Maurice Thaler (1917–2004),[12] was an actuary at the Prudential Financial in Newark, New Jersey, and was born in Toronto.[13][14][15] He grew up Télécharger Nudge# ebook download with two younger brothers. His great-great grandfather, Selig Thaler (1831–1903) was from Berezhany, Ukraine.[16] He has three children from his first marriage and is now married to France Leclerc, a former marketing professor at the University of Chicago and avid photographer.[17][18] [19]
Thaler graduated from Newark Academy,[20] before going on Télécharger Nudge# ebook download to receive his B.A. degree in 1967 from Case Western Reserve University,[21] and his M.A. in 1970 and Ph.D. degree in 1974 from the University of Rochester, writing his thesis on "The Value of Saving A Life: A Market Estimate" under the supervision of Sherwin Rosen.[22]
After completing his Télécharger Nudge# ebook download studies, Thaler began his career as a professor at the University of Rochester.
Between 1977 and 1978, Thaler spent a
year at Stanford University collaborating and researching with Daniel Kahneman and Amos Tversky, who provided him with the theoretical framework to fit many of the economic anomalies that he had Télécharger Nudge# ebook download identified, such as the endowment effect.[23]
From 1978 to 1995, he was a faculty member at the SC Johnson College of Business at Cornell University.[24]
After gathering some attention with a regular column in the respected Journal of Economic Perspectives (which ran between 1987 and 1990) and the publication of Télécharger Nudge# ebook download these columns by Princeton University Press (in 1992), Thaler was offered a position at the University of Chicago's Booth School of Business in 1995, where he has taught ever since.
Thaler has written a number of books intended for a lay reader on the subject of behavioral economics, including Quasi-rational Télécharger Nudge# ebook download Economics and The Winner's Curse, the latter of which contains many of his Anomalies columns revised and adapted for a popular audience. One of his recurring themes is that
market-based approaches are incomplete: he is quoted as saying, "conventional economics assumes that people are highly-rational—super-rational—and unemotional. They can Télécharger Nudge# ebook download calculate like a computer and have no self-control problems."[25]
Thaler is coauthor, with Cass Sunstein, of Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008). Nudge discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and Télécharger Nudge# ebook download look back at them with bafflement!" Thaler and Sunstein write. "We do this because, as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, Télécharger Nudge# ebook download and even the planet itself." Thaler and his co-author coined the term choice architect.[26]
Thaler advocates for libertarian paternalism, whic
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