Lead management system is an integral part of
ERP software. Leads come from various sources like direct on website, through email marketing, social media, personal references, etc. There should be a software solution to keep track of every detail concerning leads and managing them effectively. The main purpose of working with leads is to convert them into your customers. In a nutshell, we can say
lead management system is the process of fetching customers and register their data, such as contact numbers, addresses, emails, and names so that they can be contacted in the future.