Okay the headline is hyperbole, for now. But two years ago television could loosely be defined as a noun that meant both the box you watched stuff on in your living room, as well as also being a noun describing the technical way this material was delivered, as well as being a noun describing the media itself.
Read more http://www.dreamtarget.net/How-to-Stay-One-Step-Ahead-in-the-World-of-Branding.html