It focuses on explaining concepts with the help of latest examples and learning-outcome based text in all the chapters. It gives an exposure to key concepts, theories, and recent developments in sales and distribution, and illustrates their applicability in tackling the challenges in sales and distribution business.
The book provides the students of management with a comprehensive textbook dealing with all aspects of sales and distribution management. This book has a practical orientation, and is a useful resource for practising professionals in industry, training, research, and consultancy.
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- Inclusion of contemporary topics such as use of information technology for designing sales territories, reasons for increasing importance of sales promotion, effects of sales promotion, recent trends in sales and distribution etc., in relevant chapters
Many sales people now use sales force automation programs which help them to serve their customers in a more effective and efficient manner. Similarly, many sales managers, at various hierarchical levels use computer technology to carry out sales management effectively.
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