The album was announced on September 22, 2018 by Fantagio with a 'coming soon' poster.[1] It was said to feature a "teen crush" concept. The release schedule was posted on September 25, 2018.[2]
On September 22, 2018, it was announced that the group would release their first single album, Kiss, Kicks, on October 11 with a teen crush concept.[1] On October 5, a 'highlight medley' was released, revealing snippets for the three songs.[2]
The song "Crush" by WEKI MEKI is about having a crush on someone and the feelings of nervousness, excitement, and uncertainty that come with it. The lyrics express the initial attraction the singer feels towards their crush, how they can't stop thinking about them and how they long to know them better. The chorus reveals the singer's desire to have a relationship with their crush and to show them how much they care.
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