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Netflix has secured a deal with former President Barack Obama and First Lady Michelle Obama to produce series and movies for the streaming service. The former first couple will, according to an announcement Monday from the company, potentially work on scripted and unscripted series as well as docu-series, documentary films, and features under the multi-year deal.
Word of a possible pact between the former U.S. president and first lady surfaced in March, when the New York Times first reported that the couple was in talks with the streaming service on a deal to produce several high-profile projects.
Because The CW is a network. The shows are produced and eventually owned by the parent TV studios of Warner Bros TV and CBS TV. These are licensed shows on The CW, not shows owned by The CW. I explained the difference between owned and licensed here.
That said, I may be overselling how much Disney is really breaking off from the other traditional big six studios. Both the agreements with Comcast and AT&T to buy their Hulu shares have provisions extending the licensing arrangements through 2022, so even Disney wants to keep the status quo as long as possible.
Speaking of Disney, well this Hulu deal just makes sense, no matter the price. It will be easier to have a successful Hulu if you own 100% of it and can keep the strategy clear. In success, this deal will be easily affordable. With the Fox acquisition, they have enough content to keep it a float, even without the NBC and Warner Bros TV content.
The duo have signed what sources say is a $200 million multiyear overall film and TV deal with Netflix. Under the pact, Benioff and Weiss will depart their longtime home at HBO and create and develop new projects for the streaming giant.
Sources say Amazon Studios had been the front-runner until early July, when Netflix re-emerged with a competitive offer. Disney had also entered the conversation more recently, as some said the new super-sized Mouse House might have been offering a TV deal with FX Productions to go alongside a film pact with the company. Benioff and Weiss are already in business with Disney, working on a Star Wars trilogy for Disney-owned Lucasfilm.
Benioff and Weiss, with Game of Thrones now in the rearview mirror, were said to want to focus on building up their company. Any new deal with the duo was considered likely have to include overhead costs to set up a production company. The bigger question about Benioff and Weiss is going to be just when they would have time to focus on new projects, given their commitment to writing a Star Wars trilogy for Disney.
A U.S. TV company recently signed a deal with Netflix for a new original drama series. Under the terms of the arrangement, both the TV company and Netflix are funding the show and collaborating on distribution: The TV company will release it in the U.S., and Netflix will get global streaming distribution rights. The TV company retains the ownership rights to the show, which means it can find other licensing partners for the program in the U.S. and abroad.
But for legacy TV studios and production companies, which have over the decades built a business that allows them to make money by not only producing shows for a fee, but finding additional revenue through licensing and syndication, a Netflix deal is a particular challenge.
While all deals can vary, Netflix increasingly wants ownership over its original series. If a production partner can successfully negotiate some ownership over the program, Netflix will typically nab a global streaming license that can be anywhere from five to 15 years or more. (Seven to 10 years is the most common, according to one source; another Netflix seller said a general contract that Netflix uses with major studios such as Warner Bros., Lionsgate and Sony has licensing terms at 10 years.)
Since he first signed a deal with Netflix in 2014, Adam Sandler and his Happy Madison Productions have made six films for the streamer. Now, more are on the way: Netflix announced Friday that it has extended its deal with Sandler to include four additional movies.
The Sandler-Netflix deal has been lucrative for both parties, evidenced by the viewership numbers Netflix has shared despite the fact the movies were critically panned. The original four-picture deal was worth $250 million. Netflix did not disclose the terms of this new pact.
Not only is the NFL playing on a Wednesday for only the third time since 1950, it brought on Netflix to carry the games. Netflix will stream two Christmas Day games globally as part of a three-year deal announced Wednesday as the league unveiled the regular-season schedule.
With the league continuing to make international inroads, including five games abroad this season, the prospect of partnering with Netflix was too good to pass up. Netflix has 270 million paid memberships in over 190 countries
Hans Schroeder, the executive vice president of NFL Media, said team owners meeting in March were presented with a plan where teams playing on Christmas Day would have their Week 16 games on Saturday, which would give them the same amount of prep time they normally have in a short week when playing on Sunday and Thursday.
The Jan. 13 AFC wild-card playoff game between the Miami Dolphins and Kansas City Chiefs on Peacock averaged 23 million, a record for the most-watched event on a streaming service. It also surpassed the audiences for the Saturday night wild-card playoff games that were shown on NBC in two of the past three years.
The NFL has not been shy in its pursuit of making its games as widely available as possible. On Wednesday, the league took another step toward its goal by striking a three-year deal with streaming giant Netflix.
The NFL's 2024 Christmas Day doubleheader will be available exclusively to Netflix subscribers at no extra cost. The Pittsburgh Steelers will host the reigning two-time Kansas City Chiefs in one of the two holiday games, according to Bleacher Report.
The NFL logo is seen on the field prior to the game between the Green Bay Packers and the Miami Dolphins at Hard Rock Stadium in Miami Gardens, Florida, on Dec. 25, 2022. (Megan Briggs/Getty Images / Getty Images)
"The NFL on Christmas has become a tradition and to partner with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this event globally for NFL fans," Hans Schroeder, NFL executive vice president of media distribution, said in a statement.
Neflix and the NFL have had a relationship for the past couple of years. The docuseries "Quarterback" was released on Netflix in 2023 and this summer "Receiver" will premiere on the streaming platform. While "Quarterback" focused on three different signal callers who were at very different points of their respective careers, the pass-catching series will follow a total of four wideouts and one tight end.
Laguna College of Art + Design (LCAD) Animation alumnus, Jeremiah Cortez, discusses his journey studying Animation, and the sketches he made at school that scored him a Netflix deal, Dogs in Space. Jeremiah went on to open his own Animation studio with some of his peers from LCAD.
Netflix has been dipping its toe into the NFL content stream with special reality-style documentaries like Quarterback and the upcoming Receiver, which star current NFL players, but this will be the first time the streamer will air live football. With NFL Sunday Ticket on YouTube TV and Thursday Night Football games on Amazon Prime, the NFL is moving online more than ever. In a few years, things will get even wilder: In 2029, the NFL can cancel all the TV deals at the same time if it wants. That would lead to an unprecedented bidding war among all the TV and streaming providers and would upend the entire NFL content world.
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