Yle Flyers Sample Papers
Denisha Padley
The weights vary considerably and refer to the weight of 500 sheets. Note that that this refers to the basis size - meaning the large, untrimmed size, generally 24x36 inches or thereabouts. It does not mean 500 sheets of copier-sized paper weighs 100lbs. So 100# means every 500 sheets of stock at the basis size equals 100 pounds. This is designed to give an indication of the thickness or heft of the stock. A 100# stock will be roughly twice as thick as a 50# stock.
When considering stock weights there are a couple things to think of....Heavier text weight stock will help ensure you can't read through the stock (you know you read side A but can also slightly see side B on the back at the same time). Lighter weight text stock will fold and crease better.
'Cover' is just a term to mean thicker paper--suitable for things like the cover of a paperback book or report. This is opposed to saying 'text' which is for lighter weight paper used for letterheads and the like.
Where things get confusing is that you can have 100# cover and 100# text. WHen you see weights like that, you can assume (but always check with your printer) that cover vs. text now refers to thickness. Both are heavy papers for their usage, but the cover paper will be much thicker akin to business cards.
Bottom line: Pick your paper by seeing the actual paper. Get samples from your printer before committing to a print run. In the end, it's going to be a personal decision as to what you think works best for the particulars of your project.
In addition to weights and finish there's what tailors call "hand" - how it feels when you're holding it. The weight and finish will contribute to the total feel of the document in your hand as well as how colors appear and the overall look. What look or feel are you going for? There's as much variety in materials and finishes as there are in inks; are you looking for a semi-transparent or translucent look (you'd probably want to only print on one side unless your design incorporates the printing on the second side showing through). It seems like you're going with a heavier paper - this is typical for single page handouts or trifolds, so keep in mind your flyer will feel like almost everyone else's unless you go with a more unique finish.
DA01 has the right idea - go and hold various samples (any decent printer should be more than happy to show samples of in stock papers). See if they've got printed samples as well; a paper with more tooth feels rougher but may do funky things to wide swathes of color (or really, really cool things depending on your design).
What size are you planning on doing? The smaller the size, the heavier the stock should be. This will keep the paper stiff instead of flopping around. (Think of a fortune inside a fortune cookie --- very malleable.)
Printing on a heavier stock is more expensive to print, and more expensive to ship. If you have to send 5,000 flyers or carry 5,000 flyers the weight is a real consideration. If it won't increase the perception and ultimately sales of your company than you're wasting resources by using a more expensive paper.
Humidity is also a factor. Is the show indoors or outdoors? Do you hope the person looks at the flyer indoors or outdoors? Certain cardstocks and inks can bleed more than others. Generally you'll be alright since you're not considering any glossy finish but a heavier stock might also help prevent someone's sweaty palms from ruining the flyer in some cases.
You need to really consider who's going to receive the flyer, and what they're likely to do with it. If its going to wind up on the bottom of a "swag bag" then go with the cheapest paper possible. If it's a white sheet going in an executives brief case go with something nice. For most cases I'd go with 80lb. I'd only go heavier if it's a smaller size like a postcard.
When they refer to a text paper, even if it's a 80lbs, it's thinner than a cover 80 lbs. It's what you often see used for pizza flyers and most brochures. But if your printer says it's matte, then it has a soft satin compressed feel but it's not as thick as a cover. It's usually very opaque, bright and white.
My preference for a flyer is to use 80lbs text and less; the flaps close well and it does feel like a standard commercial printing without looking cheap. You can always use the 100 lbs text version if you like very thick brochures. I don't recommend any cover type unless you use 65 lbs and less.
If you want something more "natural" then you'll go in the real dull category where you can see and feel more the texture of the paper. Make sure to specify if you want it extra white or not; there's different types of dull, satin, semi-coated and coated stocks used for offset printing and the best is to simply ask your printer and choose a sample.
Maybe I'm sticking my nose in where you've already made your decision but let me be a contrarian: Why are you so against glossy? Every time I've printed color images on flat or matte stock they just don't look as good as they do on glossy paper. Even the very best plain stock pales compared to glossy for retaining the depth, sharpness, brilliance and purity of tone of images and even reducing banding. Of course this difference is more obvious if you are printing to laser, even 1200 DPI. I recently had a professional color profile made of the plain paper (bright white) stock that I'm using and another color profile made of the glossy, so "all things are equal", and the glossy just comes out purer with better blacks and more accurate range of tone. No contest. If you are going to a true web or offset press, the differences between glossy and flat stock are less, if it's a calibrated press. But for me, give me glossy for color photos and even color text and line drawings, any day of the week!
We're looking to send out around 100 paper flyers and sample packs to business customers who are unconverted leads. What's the best way to log this in Hubspot and then record how many of the sample packs convert to sales? We have Hubspot connected to our Shopify store so it will record deals there.
I see two options here, promo codes and QR codes. If you can include promo codes on your flyer which incentivize your potential customers to use them (e.g. discount), then they can include that information in their order and you'll be able to attribute the order back to the flyer.
This is of course assuming that your purchase system can work with these parameters. Once you have the tracking URL for your flyer campaign, you can use a QR code generator and convert the tracking URL into a QR code. Prospects would scan the code, purchase, the tracking code parameters would be logged and you could attribute the purchase thanks to the tracking URL / QR code.
No matter what kind of flyer you need, we've got you covered. Business flyers, like brochures, are excellent handouts when a folded, more complex piece is needed. Promotional flyers allow a range of custom sizes on a large selection of premium papers, including smooth 15-point velvet stock, ultra-thick 16-point gloss or 13-point recycled matte for the eco-conscious. For maximum visual impact, event and club flyers include a two-sided, super high-gloss UV coating, which is sure to get you extra attention.
Once you have an eye-catching flyer design, the paper type can make or break the overall affect that you are trying to achieve. In fact, your selected paper weight and finish sends just a strong a message as the content and flyer design. Done right, you can quickly give prospective customers a high quality impression of your brand. But get it wrong, and all your content writing and design efforts are wasted.
This quick guide helps you to pick the best paper weight for your printed flyers. We will also summarise the differences in coated papers to help you to choose between a silk, gloss finish or a matte coating.
Paper weight is measured in GSM which stands for grams per square metre. Most of the time, the higher the gsm value, the heavier and thicker it will be. For a detailed explanation, read our article What Is GSM Paper?
Choosing the right best-paper-weight-for-flyerspaper for your print project can really give it something extra. The weight of paper speaks volumes about your brand and it is one of the most crucial things to get right. Certain weights are better suited to some campaigns than others. For example 200gsm flyers are harder to fold, which makes them less likely to be put into pockets or bags.
We have written a guide about Matt Vs Gloss Print which explains the differences between the three paper finishes. Gloss and matt are both used for flyers for different reasons. In a nutshell, a matt finish is better if you have a lot of text, whereas gloss adds vibrancy to images. Most of our customers choose silk paper for flyers. It has a slight sheen without the shine of full gloss.
The most popular use of gloss paper is magazine covers and brochures. The high sheen of gloss paper adds a luxurious flashy look to grab the attention of your customers. Magazine covers are almost always gloss because it makes the printed colours to look more vivid and vibrant. Another advantage of gloss is that it reflects the light to catch the attention of people walking near the shelves in the shop.
Silk paper is the most common paper finish for flyers. It is a great midway ground between full on glossy and very matt. This means that silk gives your flyers some vibrancy but also has some of the easy reading benefits of matt, uncoated paper. What's more, silk is the number one choice for metallic foiled flyers.
Uncoated paper is best for flyers that are heavily text based because the anti-glare makes your message easy to read. This also makes it perfect for internal pages of brochures, booklets and leaflets. Text stock is almost always printed on uncoated paper to make the words easy to read.
At heavier weights of paper stock, it is perfect for business card printing. When used with other high quality printing techniques, it can create a luxurious matt effect that many people tend to prefer.
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