Addison-wesley Publishing

[Macedonio Heninger]

Authors promotion file; bibliography; book appeal; declining to publish "European readings in Social Psychology"; Keisler's series; permissions; proposed publications; publishing agreements; and royalties.

CUPERTINO, Calif.--November 28, 1984--Apple Computer todayannounced a book publishing program to improve the distributionof existing and future Apple manuals and to encouragethe development of computer books and training materials.

Called the Apple Press, the new program will increase the availabilityof Apple manuals by taking advantage of Addison-Wesley's existingmarketing resources and distribution channels. The Apple Pressalso will encourage the development of computer books that containaccurate technical information about Apple products.

As part of the Apple Press program, Apple has established anongoing relationship with Addison-Wesley for the exclusive distributionof selected Apple II and Macintosh user and technical referencemanuals to the trade and college book markets. Apple selectedAddison-Wesley after evaluating proposals from 13 major publishinghouses. Most of the manuals to be distributed under this agreementprovide technical information required by computer students, enthusiastsand professionals.

"Addison-Wesley has been publishing computer textbooksand other technical materials for over 40 years, so they are familiarwith our industry, our markets and our products," said MarthaSteffen, Apple Press project manager. "For this reason, andbecause of the consistent high quality of their products, we selectedAddison-Wesley to be our primary publishing partner."

In addition, the Apple Press includes an endorsement programthat allows Apple to proactively form select affiliations withother major publishing houses. These affiliations will permitApple and a number of book publishers to jointly design and developthe publishers' own computer-related books.

Under the endorsement progr am, Apple and Hayden Book Companyhave entered into an agreement to develop a Macintosh Programmer'sSeries that will contain programming tools and information fornovice to advanced intermediate programmers. Apple expects tosign similar endorsement agreements with other publishers in thefuture.

"The Apple Press is the first publishing program of itskind in the industry," added Steffen. "By leveragingoff of Addison-Wesley's and other publishers' resources, we believewe can more effectively reach both potential Apple customers aswell as existing Apple owners."

All products developed under the Apple Press will be sold throughthe participating book publishers' regular distribution channels.Authorized Apple dealers will be able to order Apple Press productsdirectly from the publishers.

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