Usually, somebody organizes a meetup, which I've enjoyed attending.
Also, I see one presentation:
http://schedule.sxsw.com/2012/events/event_IAP10692
"activity streams" 2012 -panelpicker site:
sxsw.com
Programming Social Applications
#sxsw #FutureSoc
Services like Facebook and Google+ have ingratiated themselves into
our online relationships through our social graphs. The problem is
that the methods we use for connecting to each other is so divergent
from reality, where awkward connection models become the norm. New
emerging open source initiatives are driving a new chapter of the
social web. This talk will explore the successes and failures of
online relationship and sharing models, as well as the emerging
technologies that are working to unify social interactions online,
such as the Open Graph Protocol, Activity Streams, WebFinger,
PubSubHubbub and the Salmon Protocol. As we look into these
technologies, we'll explore how cultural identity concepts like
tribalism play into how people group themselves innately online.
Through grouping and emerging social standards, we'll see how next
generation personalization techniques can be applied to user
interactions online.
Presenters
Jonathan LeBlanc
Principal Technology Evangelist
X.commerce
Jonathan is an Emmy award-winning software engineer and the author of
the O’Reilly book “Programming Social Applications.” He specializes in
open source initiatives around the implementation of social engagement
services. He also works with and promotes emerging technologies to aid
in the adoption and utilization of new social development techniques,
such as his work on the OpenSocial foundation board. As a software
engineer, Jonathan works extensively with social interaction
development, engaging in new methods for targeting the social
footprint of users to drive the ideal of an open web.