本周四好活动分享
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Wei Laixin
Apr 10, 2013, 3:16:26 AM4/10/13
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This event will happen in Cross Campus, Santa Monica. People are nice there and it will be a good chance to network with local startup scene. Also, would be a good opp to seek partnership as Cross Campus is a new office space/incubator and they are seeking recognition too.
American Marketing Association Los Angles Chapter Presents:
Don Draper is Dead: How to Succeed in the New Marketing Era
How to Avoid Marketing Madness
Are you marketing like mad and want better results? If so, you'll definitely want to check out our April event, 'Don Draper Is Dead: How to Succeed In The New Marketing Era'.
You've inevitably heard (or will hear) "content is king" in 2013, but do you know the why, what, and how? Join content marketing expert, Michael Weiss, Managing Partner of figure18, as he takes us on a journey through the transformation of marketing and advertising, answering the following questions along the way:
- Why are interruptive marketing strategies of the Mad Men era obsolete?
- What kinds of marketing strategies do you need to succeed now?
- How do you engage your audience with the right content at the right time?
While today's hipsters might evoke images of Don Draper by doffing fedoras, wearing skinny ties and drinking martinis, the evolution of their marketing expectations demands is as significant and swift as going from a typewriter to a tablet computer in a single day. Make sure you and your organization aren't stuck in the typing pool by attending this enlightening presentation!
Don't get mad – get to our event! You'll be really ticked off if you miss out on the valuable strategies while your competition implements them...and wins!
About the Speaker:
Michael Weiss, managing director of figure18, is a recognized expert in the content marketing industry. He contributes to the Content Marketing Institute, speaks frequently at TedX events and teaches content marketing and presentation skills at Loyola Marymount University's newly formed mSchool. about.me/michaelweiss www.figure18.com
WHEN
Thursday, April 11, 2013
6:30-8:30pm
WHERE Cross Campus, Library Event Space
820 Broadway
Santa Monica, CA 90401
COST
Members and Students: Free
Non-Members: $15 w/RSVP; $20 at door
RSVP at http://www.cvent.com/events/don-draper-is-dead-how-to-succeed-in-the-new-marketing-era/invitation-9677d77b2a92496096cd413a631c2533.aspx
Don Draper is Dead: How to Succeed in the New Marketing Era
How to Avoid Marketing Madness
Are you marketing like mad and want better results? If so, you'll definitely want to check out our April event, 'Don Draper Is Dead: How to Succeed In The New Marketing Era'.
You've inevitably heard (or will hear) "content is king" in 2013, but do you know the why, what, and how? Join content marketing expert, Michael Weiss, Managing Partner of figure18, as he takes us on a journey through the transformation of marketing and advertising, answering the following questions along the way:
- Why are interruptive marketing strategies of the Mad Men era obsolete?
- What kinds of marketing strategies do you need to succeed now?
- How do you engage your audience with the right content at the right time?
While today's hipsters might evoke images of Don Draper by doffing fedoras, wearing skinny ties and drinking martinis, the evolution of their marketing expectations demands is as significant and swift as going from a typewriter to a tablet computer in a single day. Make sure you and your organization aren't stuck in the typing pool by attending this enlightening presentation!
Don't get mad – get to our event! You'll be really ticked off if you miss out on the valuable strategies while your competition implements them...and wins!
About the Speaker:
Michael Weiss, managing director of figure18, is a recognized expert in the content marketing industry. He contributes to the Content Marketing Institute, speaks frequently at TedX events and teaches content marketing and presentation skills at Loyola Marymount University's newly formed mSchool. about.me/michaelweiss www.figure18.com
WHEN
Thursday, April 11, 2013
6:30-8:30pm
WHERE Cross Campus, Library Event Space
820 Broadway
Santa Monica, CA 90401
COST
Members and Students: Free
Non-Members: $15 w/RSVP; $20 at door
RSVP at http://www.cvent.com/events/don-draper-is-dead-how-to-succeed-in-the-new-marketing-era/invitation-9677d77b2a92496096cd413a631c2533.aspx
Laixin Wei (Lexie) 魏来欣
Master of Communication Management
Annenberg School for Communication & Journalism
University of Southern California
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