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Heidi Hall
I just launched the Netflix app after more than a month of not using it. Gay and Lesbian is not among the available genres. I called Netflix support since it does show up at Netflix.com. They tell me it's a "firmware" upgrade that caused the problem.
Seems like a drastic step to throw away youripad because of a problem with one specific app ... The Netflix app does not have the same functionality as Netflix.com, nothing to do with iPad firmware. you can only search for titles that are a available for iPad streaming, not everything in the collection. Check to look for specific movies by name and see if they are available.
How do I know? I asked netflix support. They said Apple wouldn't allow a lgbt genre because it would upset various parental groups. Ask them yourself if you like. They will tell you the same thing. The lgbt genre was stripped from ios and atv devices in the netflix app. Yet it's there at netflix.com, on androids, on my ps3, ps4, xbox 360, xbox one. So even without Netflix's reply, it us is obvious.
You're level 9 so you know this shows up in Google searches for people who are having this issue. I'm just off the phone with NetFlix and they tell me that they are just completing testing of the filters that do this and you should be able to select desired and not desired genres in the next few weeks. So this is relavent to everyone who reads these posts, even if the OP moved on. We use the answers people post, not necessarily the OP question.
[The GameDiscoverCo game discovery newsletter is written by \u2018how people find your game\u2019 expert & company founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.]
I\u2019ll be your DJ for the week. And before we inevitably play the video game discovery version of the Pina Colada Song (the Activision/Microsoft deal), let\u2019s start with a look at the \u2018magic numbers\u2019 of Steam genre conversion. W-w-what does it all mean?
[A word from this station\u2019s sponsors before we do: three days left for 30% off access to our GameDiscoverCo Plus subscription. Loads of Steam pre & post-release data, an extra weekly newsletter, an exclusive Discord, what\u2019s not to like? Just 12 easy installments.. make up a year?]
It has often been said: \u2018There are three kinds of lies: lies, damned lies, and statistics\u2019. Which is why we\u2019re excited to bombard you with some lies statistics today, around select PC game genres that seem to have good conversion rates.
We generate conversion rates for tens of thousands of games, similar to \u2018wishlist to sales\u2019 conversion rates. (Not the same, but probably close enough that you can pretend the above graph is showing \u2018% of week 1 sales based on launch Steam wishlist balance\u2019.)
The first thing we want to say is - don\u2019t run out and make the genres atop this chart. It doesn\u2019t necessarily mean that this is the best type of game to make - it simply means that this genre of titles converted better than expected. So let\u2019s examine the top one:
Elements of \u2018escape room\u2019 titles appeal to today\u2019s Steam audiences: certainly, online co-op - in many of the games - is a major booster of interest. As is mystery/horror. So this alone might have boosted conversion.
Personally, I\u2019m not sure I would recommend people make more pure \u2018escape room\u2019 games for Steam. Turns out that Escape Simulator has done an amazing job with UGC & is dominating the market. (More games like We Were Here Forever? Absolutely..)
Alongsider this, there\u2019s an adjacent story for Sports, another genre that converts well. It\u2019s an undersupplied one overall, due to complexity. But that\u2019s not necessarily your ticket to greatness - make a niche game, get good conversion, yet niche $ results?
So as you can see, if you\u2019re just going by what Steam players are excited about, you\u2019re back to the traditional PC-centric tags like survival & roguelike deckbuilder. (Escape Room actually has somewhat below average interest, overall..)
But what scale is used here? It\u2019s the median Hype Score across all games for tags GameDiscoverCo defines as genre-related. This equates (for median performers) to something like three Steam reviews and
This neatly takes us back to \u2018lies, damned lies and statistics\u2019. This is definitely info you can use. But there are so many possible data views - and caveats - that a pure \u2018data your way to success\u2019 approach looks messy, beyond \u2018pick genres that PC gamers want\u2019.
If you\u2019re like us, you\u2019ll mainly be looking, semi-obsessed, at the weirdly positioned controller buttons & Mario-style clip art on the European Union\u2019s announcement that it has \u201Ccleared [the] acquisition of Activision Blizzard by Microsoft, subject to conditions.\u201D
Those conditions? This \u2018remedy\u2019, with a 10-year duration: \u201CA free license to consumers in the EEA that would allow them to stream, via any cloud game streaming services of their choice, all current and future Activision Blizzard PC and console games for which they have a license\u2026 a corresponding free license to cloud game streaming service providers.\u201D
Oh, and Microsoft\u2019s president Brad Smith has popped up to say: \u201CThis will apply globally and will empower millions of consumers worldwide to play these games on any device they choose.\u201D Meanwhile, the UK\u2019s CMA are not happy bunnies, saying the deal: \u201Cwould replace a free, open and competitive market with one subject to ongoing regulation of the games Microsoft sells, the platforms to which it sells them, and the conditions of sale.\u201D
One thing that none of these three statements say clearly: cloud gaming is not a clearly defined market. It\u2019s the CMA defining it as such - and blocking the merger as a result, a move that is still under appeal - that has led to \u2018cloud gaming competitors\u2019 getting their own lovingly crafted cumulonimbi in EU statements.
This approval? Fair enough. The accompanying remedy? Borderline meaningless. Anyone with a legitimately purchased or redeemed copy of a Activision Blizzard game can now play it on other cloud services? Whoop-de-do - it\u2019s the anti-competitive version of \u2018security theater\u2019. (It\u2019s how MS weaves ATVI into its other sub & monetization services that is far more interesting.)
But since we\u2019re all forced under the collective hallucination that this is the lens we now have to see the merger - by all means, why not continue? I only wish it had been something more entertaining, like Microsoft having to license Clippy to Sony.
Next up: the UK\u2019s CMA continues its Doc Brown approach to a Microsoft appeal, and the U.S. FTC\u2019s objections - which are based on concerns it will \u201Csuppress competitors to its Xbox gaming consoles and its rapidly growing subscription and cloud-gaming business\u201D - are due to start in August.
And if I feel like I might need a stiff drink after covering this mess, imagine how the involved parties are feeling. It\u2019s like a \u2018wedding objection\u2019 situation, but for 16 months and counting. (Don\u2019t forget that, in particularly odious corporate speak, this was going to \u2018bring the joy and community of gaming to everyone\u2019. )
A new Steam feature? EA just launched a promotion for Dead Space where you can play a free trial of the full game for 90 minutes (see above screenshot). This isn\u2019t something which is generally available, though things like \u2018Free Weekends\u2019 use similar tech. We\u2019ll see if this rolls out more widely!
A sign that Nintendo\u2019s \u2018Switch 2\u2019 is likely to have a similar form factor to the original? \u201CSharp CEO Robert Wu said the Japanese electronics company will launch pilot LCD-panel production lines for [\u201Ca new gaming console\u201D] during its current fiscal year ending in March 2024.\u201D Makes sense.
Small/medium devs, want to know who to hit up to publish your game? Seyed from Unifiq Games can help: \u201CLast year I wanted to pitch my game to publishers, but I found it quite frustrating that there was not a single comprehensive list of reputable PC/console publishers.\u201D So they made one (Google Drive link).
How would Fortnite get more metaverse-y? Maybe by adding new gameplay modes, and to that point: \u201CFortnite is reportedly getting a new car racing game mode later this year, according to new information from data miners. Codenamed 'DelMar', the new mode\u201D allegedly includes \u201Ca Garage with vehicle customization.\u201D
As Zelda launches, shattering UK retail sales records, HowToMarketAGame\u2019s Chris Zukowski had a viral, much-debated Twitter thread explaining why for most games, \u201Cit doesn't matter if you launch the same day as a AAA game.\u201D (I said it was difficult to carry the argument when everyone was covered in \u2018Zelda juice\u2019.)
Branded games on Roblox with the most visits of recent? It\u2019s My Hello Kitty Cafe at the top, with 26 million visits of 18 minutes each, with Sonic x Roblox in second place, but a surprisingly big new(ish) entry - 15 million visits - from Twice Square, themed around the massively popular K-Pop group.
The English-language transcript of Nintendo\u2019s results Q&A [.PDF] is up, with the company noting that due to the Mario movie: \u201Csales are growing for Mario related merchandise, and there is a slight rise in activity for classic Mario titles that can be played through Nintendo Switch Online\u201D, also saying that Zelda\u2019s $70 price tag \u201Cdoes not indicate a general increase in the price of our software.\u201D
And breaking news as we send out this newsletter: Steam will be ending support for Google Analytics rather than upgrading to GA4, because \u201CGoogle\u2019s tracking solutions don't align well with our approach to customer privacy\u201D, but improving its UTM tracking & store page reporting (adding geographic and referral URLs) to compensate.
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