Gridiron Group

[Breogan Heflin]

Thegroup specializes in residential development planning, marketing and funding of housing initiatives, which includes rental housing projects affording low-income families with quality, affordable options.

In 2009, Gregory founded the Gridiron G.A.N.G. (Giving Adolescents New Goals), a nonprofit organization advocating sports and athletics as a way to inspire achievement for destitute kids. The goal for each participant is to create a pathway for success both on and off the field of competition. Gridiron G.A.N.G. has administered volunteer football camps and lectures in Michigan, New Jersey, and New York.

In addition, Gregory serves on the executive committee of the NFL Alumni Detroit Chapter and is president of the board of trustees for the Calais Foundation, a nonprofit with a mission to empower children with serious learning and behavioral challenges.

NEW CANAAN, Conn., April 12, 2022 /PRNewswire/ -- Gridiron Capital, LLC ("Gridiron Capital"), an investment firm focused on partnering with founders, entrepreneurs, and management teams, today announced an investment in Vertical Supply Group ("VSG" or the "Company"), a trusted supplier of high-cost of failure, fall protection equipment and arborist tools serving the tree care industry and other work-at-height professionals.

Founded in 1960 and based in Greensboro, NC, VSG is a leading manufacturer, distributor, and direct e-commerce retailer of arborist tools, rescue and fall protection equipment. VSG's customers include arborists, climbers, technical rescue, and other work-at-height professionals, who depend on VSG's ropes, technical equipment, tools, and personal protective equipment ("PPE") to work safely, efficiently, and comfortably high above the ground. VSG boasts an impressive brand portfolio, including Notch Equipment, Sterling Rope, Atlantic Braids, and Rope Logic. VSG is also the exclusive Americas importer and distributor for Silky Saws.

Environmental stewardship is a foundational value for VSG, and the Company commits time and resources to support and advance a number of sustainability programs each year. In 2021 alone, VSG achieved carbon neutrality by offsetting 100% of its carbon emissions through the purchase of qualifying carbon credits and entered a multi-year partnership with the Arbor Day Foundation to support reforestation efforts and carbon offset projects.

"We have known the Gridiron team for a number of years and are excited to solidify a partnership with them given their track record and PPE sector expertise," said Tripp Wyckoff, CEO of VSG. "We share a passion for our brands with the customers we serve, and we plan to leverage Gridiron's extensive experience investing in branded consumer businesses and executing on attractive acquisition opportunities to continue our strong growth trajectory. We could not be more excited about this partnership and the alignment of our cultures."

"VSG has an unmatched legacy as an industry pioneer, driven primarily by an unwavering focus on safety, innovation, and customer satisfaction dating back to its founding by the Sherrill family," said Tom Burger, Co-Founder and Managing Partner at Gridiron Capital. "We are looking forward to partnering with Tripp and the VSG management team to align Gridiron's capabilities and industry experience with VSG's exceptional talent and knowledge to position the business to capitalize on the significant growth opportunities ahead."

John Warner, Managing Director at Gridiron Capital, added, "We have long admired VSG for its leadership in the work-at-height safety and PPE sector and its proven track record of organic and acquisition-led growth. This is a priority investment sector for Gridiron and one in which we have significant expertise and resources that we can leverage to help our partners reach new heights. There is a strong cultural fit and a shared spirit of entrepreneurship between our two teams, and we are excited to work alongside the entire VSG team to support their growth and position the Company for long-term success and industry leadership."

Gridiron Capital was advised by EC Mergers & Acquisitions and Benesch, Friedlander, Coplan & Aronoff LLP on the partnership. VSG was advised by BlackArch Partners, Canaccord Genuity, and Bartlit Beck LLP. Financial terms of the transaction were not disclosed.

About Gridiron Capital, LLCGridiron Capital is an investment firm focused on partnering with founders, entrepreneurs, and management teams, and creating value by building middle-market companies into industry-leaders in branded consumer, B2B and B2C services, and niche industrial segments in the United States and Canada. We help transform growing companies by winning together through hard work, partnerships grounded in shared values and a unique culture that comes from hands-on experience building and running businesses. As a team led by former operators and entrepreneurs, we know what it takes to run successful businesses on a day-to-day basis. Gridiron is recognized by Inc. as a Top Founder-Friendly Investor. Additional information is available on the firm's website: www.gridironcapital.com.

About Vertical Supply Group Vertical Supply Group is a manufacturer and supplier of the world's leading products that keep climbers, 'industrial athletes,' and technical rescue personnel safe and efficient while operating high above the ground. VSG's leading brands & products set a standard of innovation and quality while providing world-class experiences for their retail, distribution, and web store customers. VSG's offering consists of the most comprehensive assortment of products for arborists, climbers, emergency personnel, technical rescue, and other work-at-height professionals & enthusiasts. Additional information is available on the Company's website: www.verticalsupplygroup.com

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SAN DIEGO & NEW CANAAN, Conn., June 8, 2022 -- Vistage Worldwide, Inc. ("Vistage" or "the Company"), the world's largest CEO coaching and peer advisory organization for small and midsize businesses (SMB), today announced that its management team has partnered with Gridiron Capital ("Gridiron"), an investment firm focused on partnering with founders, entrepreneurs, and management teams, to acquire the Company from Providence Equity Partners ("Providence"). Members of Vistage's executive management team have also invested in the Company alongside Gridiron, underscoring their confidence in and commitment to Vistage's continued success. Financial terms of the transaction were not disclosed.

Sam Reese, CEO of Vistage, commented, "We are pleased with the growth Vistage has experienced in partnership with Providence Equity Partners. SMB leaders today are facing greater challenges than ever before, and we look forward to working with Gridiron Capital to expand our reach and serve the growing needs of more CEOs around the world, helping them become better leaders, make better decisions and deliver better results. The Gridiron team has extensive experience in the small business sector and fully appreciates the support and services that we provide to CEOs. Under the new partnership, Vistage will maintain its strong culture, operating principles, and purpose of helping high-integrity leaders make great decisions for their companies, families, and communities."

Tom Burger, Co-Founder and Managing Partner of Gridiron, said, "Gridiron is managed by partners who grew up working in and leading family-owned businesses, so we have a unique appreciation for the value that Vistage provides to CEOs and executives. We look forward to partnering with this exceptional management team and leveraging our firm's Centers of Excellence to maximize the Company's potential and reach."

"Gridiron Capital has relevant experience and a track record of success investing in professional training and human capital management businesses, two of the firm's thematic areas of expertise. Our unique perspective will enable Gridiron to support and accelerate the Company's growth trajectory across the globe," said Will Hausberg, Senior Managing Director of Gridiron.

"We thank Vistage for a successful partnership over the past four years and are pleased to have supported the Company in advancing its mission, growing its membership and enhancing the value of its programs for global CEOs and business leaders. We are confident that Vistage will continue to thrive under Gridiron's ownership and wish Sam Reese and the entire team continued momentum and success as the Company enters this next chapter."

The transaction is expected to close in July of 2022 and is subject to customary closing conditions. Macquarie Capital served as financial advisor to Providence Equity and Vistage; Ropes & Gray along with Stradling Yocca Carlson & Rauth served as legal counsel. Truist Securities served as financial advisor and Finn, Dixon & Herling LLP served as legal counsel to Gridiron.

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