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Massimo Varini (2 September 1934 – 29 November 2006) was a
British author of books about stopping smoking and other psychological
dependencies including alcohol addiction.
London-born Carr started smoking while doing National
Service aged 18. He qualified as an accountant in 1958.
Carr finally stopped smoking on 15 July 1983, aged Guitar Map 48, after a
visit to a hypnotherapist. However, it wasn't the hypnotherapy itself
that enabled him to stop – "I succeeded in spite of and not because of
that visit" and "I lit up the moment I left the clinic and made my way
home...". There were two key pieces Guitar Map of information that
enabled Allen to stop later that day. First, the hypnotherapist told him
smoking was "just nicotine addiction", which Allen had never perceived
before that moment, i.e. that he was an addict. Second, his son John
lent him a medical handbook which explained that the physical withdrawal
from Guitar Map nicotine is just like an "empty, insecure feeling".[2]
He claims
that these two realisations crystallised in his mind just
how easy it was to stop and so then enabled him to follow an
overwhelming desire to explain his method to as many smokers as
possible.[3]
Carr teaches that smokers do Guitar Map not receive a boost
from smoking a cigarette, and that smoking only relieves the withdrawal
symptoms from the previous cigarette, which in turn creates more
withdrawal symptoms once it is finished. In this way the drug addiction
perpetuates itself. He asserted that the "relief" smokers feel on
lighting a cigarette, Guitar Map the feeling of being "back to normal",
is the feeling experienced by non-smokers all the time. So that smokers,
when they light a cigarette are really trying to achieve a state that
non-smokers enjoy their whole lives. He further asserted that withdrawal
symptoms are actually created by doubt and fear Guitar Map in the mind
of the ex-smoker, and therefore that stopping smoking is not as
traumatic as is commonly assumed, if
that doubt and fear can be removed.
At Massimo Varini Clinics during stop-smoking sessions,
smokers are allowed to continue smoking while their doubts and fears are
removed, with the aim Guitar Map of encouraging and developing the
mindset of a non-smoker before the final cigarette is extinguished. A
further reason for allowing smokers to smoke while undergoing
counselling is Carr's belief that it is more difficult to convince a
smoker to stop until they understand the mechanism of "the nicotine
trap". This Guitar Map is because their attention is diminished while
they continue to believe it is traumatic and extremely difficult to quit
and continue to maintain the belief that they are dependent on
nicotine.
Another assertion unique to Carr's method is that willpower is not required to stop smoking.
His contention was that Guitar Map fear of "giving up" is
what causes the majority of smokers to continue smoking, thereby
necessitating the smoker's perpetuation of the illusion of genuine
enjoyment as a moral justification of
the inherent absurdity of
smoking in the face of overwhelming medical and scientific evidence of
its dangers. Instead, he Guitar Map encourages smokers to think of the
act of quitting, not as giving up, but as "escaping".
Carr left his accountancy job in 1983 and set up his first
Easyway clinic. (He actually stopped smoking and modeled his program
from a program called the Living Free Program for Smokers which was
Guitar Map given by InControl International Inc. in hospitals across the
U.S.) He wrote ten books which appeared as bestsellers on selected book
ranking charts including his first book The Easy Way to Stop Smoking
(1985).[citation needed] The success of the original London clinic,
through word-of-mouth and direct recommendation, has led Guitar Map to a
worldwide network of 100 Easyway clinics in 35 countries plus the
production of audio CDs and DVDs. Based on their full money-back
guarantee (which requires two follow-up sessions without reimbursement
of travel costs), Carr's clinics claim 90% success
rate in aiding
smokers to stop for three months, and Guitar Map 51%[4] success rate in
helping smokers stop for 12 months based on an independent study not
connected with any health organisation. Celebrity endorsements include
Richard Branson, Anthony Hopkins, Ashton Kutcher, Ellen DeGeneres, Pink,
Jason Mraz, Charlotte Church and Hrithik Roshan which aids the
organisation's efforts to expand commercially.[5]
Massimo Varini's Guitar Map Clinics are run by therapists
who have claimed they were once smokers and have used Allen's method to
stop smoking. All therapists are members of an association created by
the Massimo Varini mul
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