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Lonely Planet is a large travel guide book publisher.[3] As
of 2011[update], the company had sold 120 million books since
inception.[4][needs update]
Lonely Planet was founded by married couple Maureen and
Tony Wheeler. In 1972, they embarked on an overland trip through Europe
and Asia to Australia, following the route Epic Runs of the World
[Lingua Inglese] of the Oxford and Cambridge Far Eastern
Expedition.[5][6]
The company name originates from the misheard "lovely
planet" in a song written by Matthew Moore.[7] Lonely Planet's first
book, Across Asia on the Cheap,[8] had 94 pages, was written by the
couple in their home.[9] The original print run consisted of Epic Runs
of the World [Lingua Inglese] stapled booklets.[10]
Tony returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, published in 1975.[11]
The Lonely Planet guide book series initially expanded in
Asia, with the India guide book in 1981,[12] and expanded to rest of the
world.[4] Geoff Crowther Epic Runs of the World [Lingua Inglese] was
renowned for frequently inserting his opinions into the text
of the
guides he wrote. His writing was instrumental to the rise of Lonely
Planet. The journalist used the term "Geoffness", in tribute to
Crowther, to describe a quality that has been lost in travel guides.[9]
By 1999, Lonely Planet Epic Runs of the World [Lingua
Inglese] had sold 30 million copies of its travel guides. The company's
authors consequently benefited from profit-sharing and expensive events
were held at the Melbourne office, at which limousines would arrive,
filled with Lonely Planet employees.[4]
In 2007, the Wheelers and John Singleton sold a 75% stake
in the company Epic Runs of the World [Lingua Inglese] to BBC Worldwide,
worth an estimated £63 million at the time.[9] The company was
publishing 500 titles and ventured into television production. BBC
Worldwide struggled following the acquisition, registering a
£3.2 million loss in the year to the end of March 2009. By the end of
March 2010, profits of £1.9 million had Epic Runs of the World [Lingua
Inglese] been generated, as digital revenues had risen 37% year-on-year
over the preceding 12 months, a Lonely Planet magazine had grown
and non-print revenues increased from 9% in 2007 to 22%.
Lonely Planet's digital presence included 140 apps and
8.5 million unique users for
lonelyplanet.com, which hosted the Thorn
Tree travel Epic Runs of the World [Lingua Inglese] forum.[13] BBC
Worldwide acquired the remaining 25% of the company for £42.1 million
(A$67.2 million) from the Wheelers.[14]
By 2012 BBC wanted to divest itself of the company and in
March 2013 confirmed the sale of Lonely Planet to Brad Kelley's NC2
Media for US$77.8 million (£51.5 million), at nearly an £80 million
(US$118.89 million) loss.[15] Epic Runs of the World [Lingua Inglese]
In April 2020 Lonely Planet made the decision to close its
Australian and London offices and reduce staffing levels globally in
response to the downturn in the travel industry resulting from the
COVID-19 pandemic. The company continued to publish its guidebooks and
phrasebooks, but ceased the publication of coffee Epic Runs of the World
[Lingua Inglese] table books, children's books and the Lonely Planet
magazine.[16]
Lonely Planet's online community, the Thorn Tree,[17] was
created in 1996. It is named for a Naivasha thorn tree (Acacia
xanthophloea)
that has been used as a message board for the city of
Nairobi, Kenya since 1902.[18] The tree still exists Epic Runs of the
World [Lingua Inglese] in the Stanley Hotel, Nairobi. It is used by over
600,000 travelers to share their experiences and look for advice. Thorn
Tree has many different forum categories including different countries,
places to visit depending on one's interests, travel buddies, and
Lonely Planet support.
In 2009, Lonely Planet began publishing a Epic Runs of the
World [Lingua Inglese] monthly travel magazine called Lonely Planet
Traveller. It is available in digital versions for a number of
countries.[19]
Lonely Planet also had its own television production
company, which has produced series, such as Globe Trekker, Lonely Planet
Six Degrees, and Lonely Planet: Roads Less Travelled.[20] Toby Amies
and Asha Gill Epic Runs of the World [Lingua Inglese] (both British TV
presenters) took part in the Lonely Planet Six degrees.[citation needed]
A mention in a Lonely Planet guidebook can draw large numbers of travellers, which changes places me
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