⛋scaricare Blockbusters: Why Big Hits -
and Big Risks - are the Future of the Entertainment Business libro pdf
⛋Blockbusters: Why Big Hits - and Big Risks - are the Future of the
Entertainment Business pdf ⛋Ebook Download Gratis EPUB Blockbusters: Why
Big Hits - and Big Risks - are the Future of the Entertainment Business
What is behind the phenomenal success of
entertainment businesses such as Warner Bros., Marvel Enterprises and
Manchester United - along with such stars as Jay-Z and Lady Gaga? Which
strategies give leaders in film, television, music, publishing, and
sports an edge over their rivals? Anita Elberse, Harvard Business
School's expert on the entertainment industry, has done pioneering
research on the worlds of media and sports for more than a decade. Now,
in this groundbreaking book, she explains a powerful truth about the
fiercely competitive world of entertainment: building a business around
blockbuster products - the movies, television shows, songs and books
that are hugely expensive to produce and market - is the surest path to
long-term success. Along the way, she reveals why entertainment
executives often spend outrageous amounts of money in search of the next
blockbuster, why superstars are paid unimaginable sums and how digital
technologies are transforming the entertainment landscape. Full of
inside stories emerging from her unprecedented access to some of the
world's most successful entertainment brands, Blockbusters is destined
to become required reading for anyone seeking to understand how the
entertainment industry really works - and how to navigate today's
high-stakes business world at large. 'Convincing . . . Elberse's
Blockbusters builds on her already impressive academic resume to create
an accessible and entertaining book.' Financial Times
Anita Elberse
is a Professor of Business Administration at Harvard Business School,
specializing in the entertainment, media and sports sectors.
Trained as an economist and econometrician, according to
The Wall Street Journal, she "takes the same statistically rigorous
approach to entertainment and cultural industries that sabermetricians
do to baseball" in her Scaricare Blockbusters Libri PDF Gratis
scholarly research.[1] She has published more than four dozen in-depth
case studies on companies and personalities in the world of
entertainment, and one book, “Blockbusters: Hit-making, Risk-taking, and
the Big Business of Entertainment.”[2]
Elberse has garnered attention for drawing famous athletes,
actors, musicians, and other entertainers to her classes and Scaricare
Blockbusters Libri PDF Gratis programs, both as speakers and as
students.[3][4]
Elberse joined Harvard in 2003, and was awarded tenure eight years
later, making her one of the youngest female professors to have earned
that honor in Harvard Business School’s history.[3] Prior to joining
Harvard, Elberse was a Visiting Fellow at The Wharton School, Scaricare
Blockbusters Libri PDF Gratis University of Pennsylvania. She holds a
PhD from London Business
School, an MA in Communication from the
Annenberg School for Communication, University of Southern California,
and an MA in Communication Science from the University of Amsterdam (cum
laude). She is a native of the Netherlands.[5]
Elberse was
named one of Scaricare Blockbusters Libri PDF Gratis the 40 best
business school professors under the age of 40.[7] She has also won the
HBS Faculty Teaching Award and the Case Centre’s “Outstanding Case
Teacher” award.[8][9]
Elberse first rose to public prominence with a 2008 article
in the Harvard Business Review on Chris Anderson's long tail theory.
She Scaricare Blockbusters Libri PDF Gratis analyzed sales and customer
transaction data that revealed that digital distribution does not
diminish the importance of blockbuster hits.[10] On his blog, Anderson
responded to the study, praising Elberse and the academic rigor with
which she explores the issue but drawing a distinction between their
respective interpretations of where the Scaricare Blockbusters Libri
PDF Gratis "head" and "tail" begin.[11] Elberse addressed the
inconsistencies in Anderson’s arguments in a subsequent response.[12]
In more recent years, she
has primarily focused on
field research. Variety has cited her “series of fresh,
entertainment-focused cases for future execs and management
students.”[13] That series includes studies on entertainment
conglomerates Disney and Scaricare Blockbusters Libri PDF Gratis
NBCUniversal, soccer clubs FC Barcelona and Manchester United, top
athletes LeBron James, Roger Federer, and Dwyane Wade, A-list
entertainers Beyoncé, Dwayne 'The Rock' Johnson, Jay-Z, and Lady Gaga,
content platforms Hulu and Disney+, sports leagues the NBA, NFL, and
MLB, and the Metropolitan Opera.[5]
Elberse has developed and teaches Scaricare Blockbusters
Libri PDF Gratis a popular course for second-year MBA students at
Harvard on the "Businesses of Entertainment, Media, and Sports." The
course debuted in 2008, and enrolls 180 students each year.[3]
In 2014, Elberse launched a four-day executive education
version of her MBA course. Open to executives and entertainers alike,
past participants include Scaricare Blockbusters Libri PDF Gratis Chris
Bosh, Ciara, Chip and Joanna Gaines, Gerard Pique, LL Cool J, Kaká,
Karlie Kloss, PK Subban, Lindsey Vonn, and Dwyane Wade.[6][3]
Since 2017, Elberse chairs a free mentorship
program
that matches active and recently retired professional athletes who want
to learn about business to second-year MBA students who Scaricare
Blockbusters Libri PDF Gratis have volunteered to serve as mentors.[14]
Scaricare Blockbusters Libri PDF Gratis
Tags:
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business critiche
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business scarica gratis
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business pdf download
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business prezzo
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business epub
#scaricare Blockbusters: Why Big Hits - and Big Risks - are the
Future of the Entertainment Business libro pdf , #Blockbusters: Why Big
Hits - and Big Risks - are the Future of the Entertainment Business pdf
download, #Blockbusters: Why Big Hits - and Big Risks - are the Future
of the Entertainment Business prezzo, #scaricare Blockbusters: Why Big
Hits - and Big Risks - are the Future of the Entertainment Business epub
pdf, #Scarica Blockbusters: Why Big Hits - and Big Risks - are the
Future of the Entertainment Business pdf free, #Blockbusters: Why Big
Hits - and Big Risks - are the Future of the Entertainment Business
ebook download, #Blockbusters: Why Big Hits - and Big Risks - are the
Future of the Entertainment Business pdf gratis, #Blockbusters: Why Big
Hits - and Big Risks - are the Future of the Entertainment Business
download gratis, #Ebook Download Gratis EPUB Blockbusters: Why Big Hits -
and Big Risks - are the Future of the Entertainment Business, #Ebook
Download Gratis KINDLE Blockbusters: Why Big Hits - and Big Risks - are
the Future of the Entertainment Business,