Business ecosystem orchestrator

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David Meggitt

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Jan 28, 2010, 2:20:54 PM1/28/10
to Value Networks
Surprisingly, I find myself to be the world's first publicly declared
"Business ecosystem orchestrator," with a "business ecosystem
orchestration" role.

Does anyone want to join this new profession?! It will be fun defining
it.Any offers?

David

Charles Ehin

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Jan 28, 2010, 5:37:41 PM1/28/10
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David,
 
A "business ecosystem orchestrator" is a person who helps organizations and networks find and expand their unique "sweet spot."
 
I'm with you!
 
Charlie
 
Charles (Kalev) Ehin, Ph.D.
Emeritus Professor of Management
The Gore School of Business
Westminster College, Salt Lake City
kal...@msn.com
www.UnManagement.com
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Stewart Levine

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Jan 28, 2010, 6:20:05 PM1/28/10
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…makes sure the system is well nourished and fertilized as needed…

 

Stewart

David Meggitt

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Jan 28, 2010, 6:48:39 PM1/28/10
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Thanks for kicking this about!

Maybe the end customer should also be included....


A "business ecosystem orchestrator" is a person who helps
organizations and networks find and expand their unique "sweet spot"

in order that constituent companies compete to unite disparate
contributors to create powerful total solutions or experiences. He /
she ensures the system is well nourished and fertilized so that
individual people are honoured for their respective contributions and
feel confident in adapting existing roles or adopting new ones in
serving the whole.

Bit of a mouthful... but looks exciting.

On Jan 28, 11:20 pm, "Stewart Levine" <resolutionwo...@msn.com> wrote:
> .makes sure the system is well nourished and fertilized as needed.


>
> Stewart
>
> From: value-n...@googlegroups.com
> [mailto:value-n...@googlegroups.com] On Behalf Of Charles Ehin
> Sent: Thursday, January 28, 2010 2:38 PM
> To: value-n...@googlegroups.com
> Subject: Re: Business ecosystem orchestrator
>
> David,
>
> A "business ecosystem orchestrator" is a person who helps organizations and
> networks find and expand their unique "sweet spot."
>
> I'm with you!
>
> Charlie
>
> Charles (Kalev) Ehin, Ph.D.
> Emeritus Professor of Management
> The Gore School of Business
> Westminster College, Salt Lake City

>  <mailto:kal...@msn.com> kal...@msn.com
>  <http://www.UnManagement.com>www.UnManagement.com
>
>
>
> ----- Original Message -----
>
> From: David <mailto:m...@davidmeggitt.com>  Meggitt
>
> To: Value Networks <mailto:value-n...@googlegroups.com>  


>
> Sent: Thursday, January 28, 2010 12:20 PM
>
> Subject: Business ecosystem orchestrator
>
> Surprisingly, I find myself to be the world's first publicly declared
> "Business ecosystem orchestrator," with a "business ecosystem
> orchestration" role.
>
> Does anyone want to join this new profession?! It will be fun defining
> it.Any offers?
>
> David
>
> --
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geoffr...@gmail.com

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Jan 28, 2010, 7:25:58 PM1/28/10
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Amygdala
Isn't interesting we are recognising whole and bits of the human system as functions that we can replicate as vocations. Amygdala wouldbe too hard to pronounce and too difficult to understand, it is indeed a big job and presumptuous.

An observation

cheers
Geoffrey


Please consider the environment before printing my email.

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David Meggitt

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Jan 29, 2010, 5:19:00 AM1/29/10
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Very fruitful connections, Geoffrey.

http://en.wikipedia.org/wiki/Amygdala for example.

Thanks for sharing. Some thoughts..

Maybe we could replace "functions" by "role plays?"
Is the seat of decision making and activity - emotion?
Are Amygdalae orchestrators?

David

On Jan 29, 12:25 am, geoffreym...@gmail.com wrote:
> *Amygdala
> *Isn't interesting we are recognising whole and bits of the human system as


> functions that we can replicate as vocations. Amygdala wouldbe too hard to
> pronounce and too difficult to understand, it is indeed a big job and
> presumptuous.
>
> An observation
>
> cheers
> Geoffrey
>

> > > value-network...@googlegroups.com<value-networks%2Bunsubscribe@go oglegroups.com>


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kpkfusion

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Jan 29, 2010, 10:07:31 AM1/29/10
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I always think of the transformational need as a new discipline of
"network competency", less about roles and more about the state of
understanding.

Kim Patrick Kobza

Michael _P

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Jan 29, 2010, 6:50:41 AM1/29/10
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Hi David,

I am not sure how you define "business ecosystem" and its
orchestration but the things I am working on at this time sounds
similar at the enterprise level - orchestration of business
capabilities based on the business architecture; orchestration as the
major mechanism for producing new business capabilities and values.
This orchestration is impossible without intangible interactions
between participants, i.e. it firs into the Value Network model.

I would be interested in working with you.

- Michael

Charles Ehin

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Jan 29, 2010, 1:51:25 PM1/29/10
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David,

 

I define the business ecosystem in http://www.springer.com/business/business+for+professionals/book/978-0-387-98193-2 as the organizational context/environment that supports or represses the expansion of an organization's or network's "sweet spot or shared-access domain."

 

In the most simplistic terms the "organizational sweet spot" is the area where the formal part of an organization/network overlaps with the informal side. That’s where most of the productive work and innovation takes place. Like the informal networks of an organization the sweet spot cannot be managed because its activities are emergent/self-organizing. Thus, a business ecosystem (which is the only thing that can be managed/adjusted) needs to be continuously “tweaked” so that it supports the expansion of the sweet spot instead of hindering it.

 

Cheers,

Charlie
----- Original Message -----
From: Michael _P
Sent: Friday, January 29, 2010 4:50 AM
Subject: Re: Business ecosystem orchestrator

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John Caswell

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Jan 30, 2010, 2:29:57 AM1/30/10
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Yes this is very exciting and right on track David. By way of offering a live example we are achieving serious engagement on our current assignment by crafting with a series of teams – creating and acclimatizing around 200 senior managers to a couple of 60 feet x 8 feet - co-created tapestries - of their business eco-system. We are thereby transforming those amongst them into designers, choreographers of their own destiny. By shining light onto these value laden ‘sweet spots’ their confidence rockets, light bulbs glow for the first time in years...they feel respected, honored and – well – you are 100% spot on...

John Caswell

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Jan 30, 2010, 2:31:15 AM1/30/10
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Count me in...

Michael _P

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Jan 30, 2010, 7:48:12 AM1/30/10
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Charlie,

it depends... on the definition of eco-system. I think that
orchestration is about realising a process while finding "unique
"sweet spot" " is just an accidental secondary consequence of the
orchestration. A "business ecosystem orchestrator" exists not to help


"organizations and networks find and expand their unique "sweet spot""

but make the business eco-system work.

Thus, the "business ecosystem orchestrator" is a business eco-system's
Governance and Management, i.e. the set of policies and policy
enforcements respectively, it is not a person.

- Michael


On Jan 28, 10:37 pm, "Charles Ehin" <kal...@msn.com> wrote:
> David,
>
> A "business ecosystem orchestrator" is a person who helps organizations and networks find and expand their unique "sweet spot."
>
> I'm with you!
>
> Charlie
>
> Charles (Kalev) Ehin, Ph.D.
> Emeritus Professor of Management
> The Gore School of Business
> Westminster College, Salt Lake City

> kal...@msn.com<mailto:kal...@msn.com>www.UnManagement.com<http://www.unmanagement.com/>


>
>
>
>   ----- Original Message -----
>   From: David Meggitt<mailto:m...@davidmeggitt.com>
>   To: Value Networks<mailto:value-n...@googlegroups.com>

>   Sent: Thursday, January 28, 2010 12:20 PM
>   Subject: Business ecosystem orchestrator
>
>   Surprisingly, I find myself to be the world's first publicly declared
>   "Business ecosystem orchestrator," with a "business ecosystem
>   orchestration" role.
>
>   Does anyone want to join this new profession?! It will be fun defining
>   it.Any offers?
>
>   David
>
>   --
>   You received this message because you are subscribed to the Google Groups "Value Networks" group.

>   To post to this group, send email to value-n...@googlegroups.com<mailto:value-n...@googlegroups.com>.
>   To unsubscribe from this group, send email to value-network...@googlegroups.com<mailto:value-networks+unsubscri b...@googlegroups.com>.
>   For more options, visit this group athttp://groups.google.com/group/value-networks?hl=en<http://groups.google.com/group/value-networks?hl=en>.

catherine mcquaid

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Jan 30, 2010, 12:26:22 PM1/30/10
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Count me in as well.
 
Catherine McQuaid
Big Game Hunting



From: John Caswell <jo...@grouppartners.net>
To: "value-n...@googlegroups.com" <value-n...@googlegroups.com>
Sent: Sat, January 30, 2010 2:31:15 AM

Subject: Re: Business ecosystem orchestrator


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Cindy Gordon

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Jan 30, 2010, 1:35:37 PM1/30/10
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I am also interested

Dr. Cindy Gordon

Due to my new research/work on crowdsourcing constructs and collaboration leaders – which I suspect are doing things similar to your language.. so good to compare thoughts on

My participation will be virtual

 

Dr. Cindy Gordon

 

Cindy Gordon

CEO

Helix Commerce

647 477-6254


Charles Ehin

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Jan 30, 2010, 2:37:17 PM1/30/10
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Michael,

 

I have no problem with what you are suggesting. The orchestration can be carried out by one or a team of people. I, like you, prefer the latter.

 

Charlie

----- Original Message -----
From: Michael _P
Sent: Saturday, January 30, 2010 5:48 AM
Subject: Re: Business ecosystem orchestrator

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Patti Anklam

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Jan 30, 2010, 2:25:26 PM1/30/10
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Interesting … I just had  (literally, just walked in the door) an hour-long conversation with a fellow resident of my small town about the role he wants to play in the town. Although he used quite different language, I would have to say that he wants to be the community ecosystem orchestrator. Being a town selectman (which he is) doesn’t give him enough latitude to have all the kinds of conversations that he wants to have in order to generate meaningful relationships, to help the networks in town to  find and expand their sweet spots for collaboration.

 

Thanks for the insight, everyone on this thread!

David Meggitt

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Jan 30, 2010, 2:53:00 PM1/30/10
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I'm glad the thread is proving useful, which seems as though someone
has been "landed" with progressing the idea of "business ecosystem
orchestrator."
Is it a person or a governance system? Maybe we will see.

I owe it to the group to illustrate a business ecosystem, and to
define it for now as:

An economic community supported by a foundation of interacting
organizations and individuals--the organisms of the business world.
This economic community produces goods and services of value to
customers, who are themselves members of the ecosystem. The member
organizations also include suppliers, lead producers, competitors, and
other stakeholders. Over time, they co-evolve their capabilities and
roles, and tend to align themselves with the directions set by one or
more central companies. Those companies holding leadership roles may
change over time, but the function of ecosystem leader is valued by
the community because it enables members to move toward shared visions
to align their investments and to find mutually supportive roles.
Refer James Moore, "The Death of Competition."

More here: http://en.wikipedia.org/wiki/Business_ecosystem

The illustration I produced is here:

http://tinyurl.com/ykfnnxv

Incidentally, I appreciate that "The Keystone Advantage," a more
recent publication, builds on Moore. Also, that Don Tapscott et al in
"Digital Capital," whilst praising Moore's "blinding insight," feel
the ecosystem metaphor is too biological where animal instict rules
rather than "human thought, judgement and intentional actions." This
may be true, but Moore's book does not read like that. Hence, for me,
even now, a valid foundation upon which to build.

A thought for John (who referred to "glow") and Charlie (with "sweet
spots), Professor Lynda Gratton at London Business School has written
a lovely book called simply "Glow!" I had a word with her last year,
but it would be great if you touched base with her. "Glow" is about
individuals, so the "sweet spot" is a collection of "glows" as John is
finding!!

More thoughts from me next week on all contributions.

David

David Meggitt

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Jan 30, 2010, 3:07:35 PM1/30/10
to Value Networks
Hi Patti,

Can you hold on to the language your fellow resident used? I'm sure we
will need to translate some of what is co-evolved here to every day
terms.
But more on language later.
David

On Jan 30, 7:25 pm, "Patti Anklam" <pa...@byeday.net> wrote:
> Interesting . I just had  (literally, just walked in the door) an hour-long


> conversation with a fellow resident of my small town about the role he wants
> to play in the town. Although he used quite different language, I would have
> to say that he wants to be the community ecosystem orchestrator. Being a
> town selectman (which he is) doesn't give him enough latitude to have all
> the kinds of conversations that he wants to have in order to generate
> meaningful relationships, to help the networks in town to  find and expand
> their sweet spots for collaboration.
>
> Thanks for the insight, everyone on this thread!
>
> From: value-n...@googlegroups.com
> [mailto:value-n...@googlegroups.com] On Behalf Of Cindy Gordon
> Sent: Saturday, January 30, 2010 1:36 PM
> To: value-n...@googlegroups.com
> Subject: RE: Business ecosystem orchestrator
>
> I am also interested
>
> Dr. Cindy Gordon
>
> Due to my new research/work on crowdsourcing constructs and collaboration

> leaders - which I suspect are doing things similar to your language.. so


> good to compare thoughts on
>
> My participation will be virtual
>
> Dr. Cindy Gordon
>
> Cindy Gordon
>
> CEO
>
> Helix Commerce
>
> 647 477-6254
>
>   _____  
>

> From: value-n...@googlegroups.com
> [mailto:value-n...@googlegroups.com] On Behalf Of catherine mcquaid
> Sent: Saturday, January 30, 2010 12:26 PM
> To: value-n...@googlegroups.com
> Subject: Re: Business ecosystem orchestrator
>
> Count me in as well.
>
> Catherine McQuaid
>
> Big Game Hunting
>

>  <mailto:cather...@HuntNewBiz.com> cather...@HuntNewBiz.com
>
>  <http://www.huntnewbiz.com/>http://www.huntnewbiz.com
>
>   _____  


>
> From: John Caswell <j...@grouppartners.net>
> To: "value-n...@googlegroups.com" <value-n...@googlegroups.com>
> Sent: Sat, January 30, 2010 2:31:15 AM
> Subject: Re: Business ecosystem orchestrator
>
> Count me in...
>

> On 28/01/2010 19:20, "David Meggitt" <m...@davidmeggitt.com> wrote:
>
> Surprisingly, I find myself to be the world's first publicly declared
> "Business ecosystem orchestrator," with a "business ecosystem
> orchestration" role.
>
> Does anyone want to join this new profession?! It will be fun defining
> it.Any offers?
>
> David
>
> --
> You received this message because you are subscribed to the Google Groups
> "Value Networks" group.
> To post to this group, send email to value-n...@googlegroups.com.
> To unsubscribe from this group, send email to
> value-network...@googlegroups.com.

> For more options, visit this group athttp://groups.google.com/group/value-networks?hl=en.


>
> --
> You received this message because you are subscribed to the Google Groups
> "Value Networks" group.
> To post to this group, send email to value-n...@googlegroups.com.
> To unsubscribe from this group, send email to
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> For more options, visit this group athttp://groups.google.com/group/value-networks?hl=en.
>
>   _____  
>

> Instant message from any web browser! Try the new

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Bev Cummings

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Jan 30, 2010, 5:05:35 PM1/30/10
to value-n...@googlegroups.com

Count me in too!

 

Beverley Cummings

Know2Inform Consulting

Phone: 03 6267 2225

Mobile: 0409 500 813

 

White BG Medium

 

 

From: value-n...@googlegroups.com [mailto:value-n...@googlegroups.com] On Behalf Of Cindy Gordon
Sent: Sunday, 31 January 2010 5:36 AM
To: value-n...@googlegroups.com
Subject: RE: Business ecosystem orchestrator

 

I am also interested

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John Caswell

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Jan 31, 2010, 12:49:38 AM1/31/10
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David, I can speak to the case here again.  Few will be unfamiliar with what I write.

At an important level we are ensuring it’s more than a single person - It’s a way of thinking - the responsibility of everyone. In the co-creation of it as an architecture it became owned by everyone. However to your point it will need governance of sorts to avoid a slow death. It will need responsible ‘persons’ with shared skills across a number of parts within the Eco-System. Change will not be the natural course of events here.

So we have co-created with them an ‘orchestration team’. Cross-functional in every sense - with principles, values and guidance that once again they have helped to ‘visualize’ into the Architecture of the Eco-System. We have referred to this as Design in the Roger Martin sense of the word. I have also consistently used the word ‘choreography’ as to how all the actors and their acts now need to be performed, bring varied talents to the table as required and in line with VN class thinking.

I would very much like to meet Professor Gratton David and perhaps you may ping her details off thread? Thanks as ever.

Cindy Gordon

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Jan 31, 2010, 12:20:14 PM1/31/10
to value-n...@googlegroups.com

There is research in Jamming constructs from Improvisational Jazz as role, as well as Improvisational Theatre as well as in Communities of Practice…

These concepts are not all new… new language evolving and new metaphors

 

We also can find insights in Directors of plays as well

 

Can be confusing to business grounded executives if language is not simple as well

 

Cindy Gordon

CEO

Helix Commerce

647 477-6254

 

From: value-n...@googlegroups.com [mailto:value-n...@googlegroups.com] On Behalf Of John Caswell
Sent: Sunday, January 31, 2010 12:50 AM
To: value-n...@googlegroups.com
Subject: Re: Business ecosystem orchestrator

 

David, I can speak to the case here again.  Few will be unfamiliar with what I write.

Charles Ehin

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Jan 31, 2010, 1:05:58 PM1/31/10
to value-n...@googlegroups.com

Let me contribute to our discussion by citing some excerpts from a paper of mine that will be published in February in two parts by KnowledgeBoard.com entitled, “The duality of Organizational Effectiveness.”

“Every organization has a sweet spot or multiple sweet spots (http://www.springer.com/business/business+for+professionals/book/978-0-387-98193-2). In most organizations, however, the sweet spot is rather small. We need to keep in mind that at the sweet spot most activities are based on reciprocal relationships, valued differences, and respected individual identities.

So what are the primary choices we have when it comes to organizational ecologies or contexts? In my first management book, Unleashing Intellectual Capital (http://www.unmanagement.com/0), I placed organizational structures into just two very broad general categories: controlled access systems and shared-access systems. In this classification scheme, a controlled-access system, whether tall or flat, is an organizational framework wherein one individual or a very limited number of people exclusively control access to all major resources including the workforce. All other members of the organization must first get approval from these top people before any of the assets can be used or invested.

 

In contrast, in a shared-access system all organizational members have considerable autonomy in decision-making and in resource allocations including hiring and firing of people. In a shared-access system, expert power instead of position power dominates. Thus, major emphasis is placed on situational leadership, open book management, and self-organization in solving problems or in pursuing opportunities. Here, personal commitment rather than compliance is the dominant success factor and most people are productively engaged in their work.

 

Does that mean that all controlled-access organizational ecologies should be abandoned? Not really. Enterprises are and can continue to successfully operate in a controlled-access mode. However, what the leaders of such organizations need to understand is that if they want to function in an even more productive and innovative manner they need to eventually develop a shared-access organizational ecology that is not an extension of the controlled-access continuum.

Best,

Charlie

Charles (Kalev) Ehin, Ph.D.
Emeritus Professor of Management
The Gore School of Business
Westminster College, Salt Lake City
kal...@msn.com

----- Original Message -----
Sent: Saturday, January 30, 2010 10:49 PM
Subject: Re: Business ecosystem orchestrator

Janis Leonard

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Jan 31, 2010, 1:29:55 PM1/31/10
to value-n...@googlegroups.com, David Meggitt
David ... As you begin defining the role of the orchestrator you may want to
review an article by John Hagel and John Seeley Brown: Orchestrating Loosely
Coupled Business Processes: The Secret to Successful Collaboration.

http://www.johnhagel.com/paper_orchestratingcollaboration.pdf

Janis Leonard
Idragonfly Consulting

David Meggitt

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Feb 2, 2010, 7:48:28 AM2/2/10
to Value Networks
Hi all,

Thank you so much for your thoughts and interest.
It's great to see familiar faces and new ones, welcome!
All this is an ongoing journey of discovery, (basd on the value
network principles captured so eloquently by Verna in her book "The
Future of Knowledge - increasing prosperity through value networks"
And what a great subtitle! It's recommended reading for newbies and
also do search through this list-serv. There are some amazing
contributions, insights and passions to peruse.

To hand, I thought is best to grasp the nettle and have another "go"
at defining Business Ecosystem Orchestrator, but this time,
incorporating elements of all your contributions.
To set the scene, for me, we are addressing human activity. Some may
disagree, which is fine.

"A business ecosystem orchestrator is normally part of an orchestral
team which formally or informally strategically guides, cultivates and
nourishes the sweet spot activities that valuing and glowing
contributors participate in when understanding and co-creating a
total experience for its customers. (In short, a business ecosystem
orchestrator XXXX in order to YYYY such that ZZZZ)

The team is supported by a business architecture that is tuned in to
providing the major mechanisms for achieving a cost effective and
optimal distribution of formal processes that respond to the social
networks that bring life, and meaning to human activity. The business
ecosystem comprises both formal process networks and informal networks
and interacts with multiple communities of interests. Ethical
principles take priority over detailed rules.

As a human endeavour, orchestration will exhibit gender
characteristics (an Adam and Eve origin!). Some may prefer to use the
term choreographer to evoke the sense of the merry dance of discovery
and improvisation in emergent situations as distinct from those that
are more ordered.

Overall, all participants will sense that their contributions are
honoured and that they are valued.

Involvement can be through a range of techniques, but to qualify, the
whole picture, set by agreed yet changeable boundaries, is made
available to all playing a role.

The key quality of an orchestrator or choreographer is to be
continually open to others, fearless of others, detached from outcome
in being of service to others, and free of ego.

New ways of leading and managing need to be discovered to achieve this
state of being.

Examples of behaviours and activities that partially embody the role
of business ecosystem orchestrator are entrepreneurs, producers,
spiritual leaders.

Examples that are commonly attributed to the role are general
contractors who rely on formal relationships and Presidents of
democracies who aspire to combine an appreciation of uncertainty with
a mix of formal process, envisioning, influencing, following.

Inherently, everyone is a business ecosystem orchestrator, which
includes all mothers and single parenting males.

Business ecosystem orchestrators are masters of language and its
influence on behaviour. (Counts me out!)
They are wary of the pitfalls of cognitive dissonance. They combine
the use of bridging metaphor with deliberate choice of and repetitive
use of new words that signal that new mindsets may be needed."

Please feel free to play with this...I've put it on a Google Doc here

http://tinyurl.com/yd94bud

Michael, I look forward to having a beer and will be in touch.
John, your case study is awe inspiring.. can I have a peke at this
super contextual map and pinpoint where some VNA simplexity can
contribute?
Kim, " state of understanding," is deep and pertinent.
Charlie, huge thanks for insights
Stewart, negotiated agreements are an outcome to look forward to as
are the possibilities of replication, Geoffrey.
Cindy, improvisation with jazz et al is timely reminder of Oliver
Schwabe's getting jazzed and Sergej's current work
Patti, the language thing is critical and the link with "communities"
in the neighbourhood evokes the community model alongside the business
model. (I've dobe som stuff on that, kind of proprietary, but can
share to anyone interested enough to sigh up to a place in my blog -
more anon)
Janis, a great reminder. I knew I'd seen orchestrator somewhere, so
immediately referred to Johyn Hagel 111's book "Out of the box." It's
all there with reference to process networks. What we are doing here
is bringing the intangobels to the fore plus the interaction of
process networks with some self organisation / emergence. Also Don
Tapscott;s "Wikinomics - is hot on orchestration, but on the last page
- just noticed.
Bev, look forward to your insights.
Catherine, love the lions. It's all guns blazing so why not collar
Don. I believe he is in Toronto as well.

Next steps:

Should we consider creating a list of not more than seven words to
begin using in our every day language that captures the spirit of this
particular thread?
We can all collect together in self defence if needed. (A pride of
lionesses, perhaps.. as we go hunting.)

Secondly, when ready, would someone who knows the Wikipedia protocols
like to put up an entry stub.

David


Stewart Levine

unread,
Feb 2, 2010, 11:51:31 AM2/2/10
to value-n...@googlegroups.com
Thanks David...and all this depends upon the enaggement of "evolved"
humans...and that's always where the challenge is.

Stewart

-----Original Message-----
From: value-n...@googlegroups.com
[mailto:value-n...@googlegroups.com] On Behalf Of David Meggitt
Sent: Tuesday, February 02, 2010 4:48 AM
To: Value Networks
Subject: Re: Business ecosystem orchestrator

Hi all,