Social media campaigns & assistance for the 2021 Gites and chambres d'hotes season and beyond
montaurand
As booking.com and the other platforms continue to exert a stranglehold on the online bookings market for gites and chambres d’hotes, taking an ever larger larger share of your money, it is more important than ever to utilise social media to drive guests direct to your own website or face book page.
Organic search on google is now very much geared against small websites so you will find the direct traffic to your site has probably significantly diminished over the last few years.
So you need to look to other avenues to raise the profile of your website and business and drive traffic to the site.
Instagram, facebook, tick tok, youtube and the other social media outlets provide a great channel for you to showcase to the world the uniqueness of your offering and tantalise potential guests who can’t wait to get away on a break from lockdowns next year.
With so many people already on instagram and other social media, you need to approach your social media content with a consistent plan of action and interesting content to spread your message as widely as you can - this takes planning, creating the right kind of content that showcases what’s special about you and appeals to a wider audience.
It takes time to build up an audience of engaged users so what you are looking to achieve is short term bookings via the platforms with a medium term increase in direct guests who will then spread your message thru their own social media.
Good social media is not just posting pictures and the odd blog - there’s so much content out there you need to think creatively and mount a campaign over time that defines your social media presence and cuts through the chatter.
This is where we can help you.
It is vital to segment your target audience so you can deliver appropriate and relevant content to the specialised groups of users you want to engage with - this will be different for all of you as its about selling your vision, lifestyle and property. It’s what makes you unique that is interesting.
Then we help you create a planned delivery of social media content that engages with your audience and over time converts them to guests. We can also help you set up accounts, post and deliver the content if you need.
With 20 years experience in online marketing and social media for on and offline business, local and central government, we can assist you to make the most of your social media presence in an increasingly difficult world.
You can see more detail on what we do -
https://www.montaurand.com/social-media-consultancy
To book an initial telephone chat free of charge to explore what social media can do for our business, contact me via the website or reply to this email with your telephone number
Stay safe everyone
Best wishes
Jo Lee
Siret - 84814570200025