Networking / Socializing / Presentation this Wednesday, 2/24/10
Tim Bowen
When: Wednesday from 7-10pm on 2/24/10
Where: Spoke6, 439 N 6th Ave. #101, Tucson, AZ 85705
Cost: Free, however please bring a drink or snack to share
Warner Onstine of ClearBox Media will be doing a presentation on Transmedia (or Alternate Reality Games) Feb. 24 for TDAC. This presentation will begin around 7:30pm with networking and socializing opportunities before and after. This will be the first official TDAC event at the Spoke6 coworking space located on the SW corner of 6th Street & 6th Avenue.
First, what is an ARG (Alternate Reality Game) and where did they start?
Second, how can businesses use them to promote their brand and create a better experience for their customers?
Third, why use this technique?
ARGs have come a long way since their beginning in 2001 with The Beast, an ARG for the film A.I., ARGs now encompass many mediums including T.V., film, radio, magazines, and books. They have also emerged as a new way of telling a story on their own - becoming more than just a vehicle for promoting a primary media vehicle (film or T.V. show).
In this presentation Warner will show a brief history of ARGs, some of the current tools and techniques for running an ARG, and why you might want to do this in the first place. He will wrap up with a preview of his forthcoming game.
Questions and suggestions on content are welcomed beforehand or through comments on the TDAC website >>
In other TDAC news...
- The TDAC website is being updated and will soon launch. We'll be inviting members to play a more active role in developing this online community.
- This Google Group list-serve will be going away with the launch of the new website and this list will be integrated with the member list. If you are would like to continue to be notified about TDAC events please register for a free account on www.TucsonDigitalArts.com
- TDAC will be taking part in the Andy Warhol themed first Friday event on March 5th. If you're interested in being a part of this please email Julie Ray (julieg...@gmail.com)
- The majority of upcoming TDAC events will now be hosted in the new Spoke6 - Coworking space. Come check it out as it will be open to the public on March 1st >> www.spoke6.com