Does your Web site meet user expectations? Do all members of your team share the same goals and strategies for building your Web presence? Are your decisionmakers aware of best practices for the Web?
If you’ve answered NO to any of the above, chances are that a decisionmaker on your team needs to understand the value of usable Web design. Lack of a user-centric Web strategy is a serious risk for any company seeking to make the Web profitable. This presentation will cover organizational problems that may be undermining Web site effectiveness. You’ll learn how to communicate the value of user-centric Web design to decisionmakers, so everyone wins.
This presentation will be led by Cia Romano, Chief Executive Officer and Founder of the user experience company
Interface Guru®. She will present basic usability topics, bringing her expertise on projects ranging from Cosmopolitan magazine to the National Museum of the United States Air Force. More about Cia at
http://interfaceguru.com/aboutus/ciaromano.php.
The presentation will address the following topics:
- In their own words: How users feel about poorly-designed Web sites
- The evolution of user expectations on the Web
- Communicating user-centric strategy to decisionmakers
- Common objections to user-centric design
- Blind spots for decisionmakers
- Saving face for decisionmakers
- Educating decisionmakers
Video highlights from user tests will be included in the presentation. We hope to see you there!
This event is free, though we ask that you please bring a snack or drink to share. We’ll have wine glasses and a cooler with ice on hand.
