The Bauer Weekly Planet #06003
6 views
Skip to first unread message
Bauer Corporation
Jul 20, 2006, 7:52:27 AM7/20/06
to Weekly Planet
The Bauer Weekly Planet #06003
DIFFERENTIATION
Main Entry: dif�fer�en�ti�a�tion
Pronunciation: -"ren(t)-shE-'A-sh&n
Function: noun: development from the one to the many, the simple to the complex, or the homogeneous to the heterogeneous.
How do you become, as Merriam Webster puts it, "heterogeneous?" Competition with the "big box" retailer is always with us these days. How can you make your ladder line stand out when there's a discount retailer down the street?
One tried and true method for competing against discount retailers is to offer something they can't. Offer something that is of higher quality, harder to find, or has the benefit of superior service. As a Bauer distributor, you are ideally placed to offer your customer high quality, made in the USA ladders with features not found at discount retailers.
Among the many advantages the Bauer line offers is a gentler climbing angle on stepladders. Not only do professionals who go up and down a ladder several hundred times a day appreciate this (repetitive stress injuries equal worker's comp claims and time lost from work!), it's a boon to those who want to do a few household repairs and keep it easy on the knees.
HOT TIP!
If you responded to our kit contest, you know by now that our most commonly sold repair item is the 06050 Flipper Kit. These inexpensive, small items will not take up a lot of your budget or your storage space, but they WILL make you the hero when you whip one out and offer to sell your customer a $9 part that will get her back to work in no time. Have us send you a few to keep on hand! Fax your order to 800-419-5598 and we will ship within three days!
FEATURED PRODUCT: 352 Series stepladder
Climb up either side. Have one person hold the light fixture steady while the other installs it. Wash large windows twice as fast with a partner. Order two 35202s and request longer side rails so you can secure a walk board between them. It's no wonder this heavy-duty 2-way stepladder is so popular. See the attached sell sheet for more information and call us at 800-321-4760 with questions.
Would you like a PDF of our Ladder Selection Guide? This guide includes a Ladder Inspection Checklist and a variety of ladder safety information in a light, entertaining format. The Bauer logo appears only on the last two pages. Please send your request to custome...@ladder.com and put "Selection guide" in the subject line.
Bauer Corporation - 800-321-4760 - fax 800-419-5598
Visit us on the web! www.bauerladder.com
and click on "The Ladder Center" for downloadable product catalogs!
DIFFERENTIATION
Main Entry: dif�fer�en�ti�a�tion
Pronunciation: -"ren(t)-shE-'A-sh&n
Function: noun: development from the one to the many, the simple to the complex, or the homogeneous to the heterogeneous.
How do you become, as Merriam Webster puts it, "heterogeneous?" Competition with the "big box" retailer is always with us these days. How can you make your ladder line stand out when there's a discount retailer down the street?
One tried and true method for competing against discount retailers is to offer something they can't. Offer something that is of higher quality, harder to find, or has the benefit of superior service. As a Bauer distributor, you are ideally placed to offer your customer high quality, made in the USA ladders with features not found at discount retailers.
Among the many advantages the Bauer line offers is a gentler climbing angle on stepladders. Not only do professionals who go up and down a ladder several hundred times a day appreciate this (repetitive stress injuries equal worker's comp claims and time lost from work!), it's a boon to those who want to do a few household repairs and keep it easy on the knees.
HOT TIP!
If you responded to our kit contest, you know by now that our most commonly sold repair item is the 06050 Flipper Kit. These inexpensive, small items will not take up a lot of your budget or your storage space, but they WILL make you the hero when you whip one out and offer to sell your customer a $9 part that will get her back to work in no time. Have us send you a few to keep on hand! Fax your order to 800-419-5598 and we will ship within three days!
FEATURED PRODUCT: 352 Series stepladder
Climb up either side. Have one person hold the light fixture steady while the other installs it. Wash large windows twice as fast with a partner. Order two 35202s and request longer side rails so you can secure a walk board between them. It's no wonder this heavy-duty 2-way stepladder is so popular. See the attached sell sheet for more information and call us at 800-321-4760 with questions.
Would you like a PDF of our Ladder Selection Guide? This guide includes a Ladder Inspection Checklist and a variety of ladder safety information in a light, entertaining format. The Bauer logo appears only on the last two pages. Please send your request to custome...@ladder.com and put "Selection guide" in the subject line.
Bauer Corporation - 800-321-4760 - fax 800-419-5598
Visit us on the web! www.bauerladder.com
and click on "The Ladder Center" for downloadable product catalogs!
Reply all
Reply to author
Forward
0 new messages