"
The Wars in Future will be fought over Water!"
- Boutros Boutros-Ghali, former SG of the UN
Nestlé Sucks the Pure Life out of You
Do you know how to turn ordinary water into a billion-dollar
business? In Switzerland there's a company which has developed the
art to perfection - Nestlé. This company dominates the global
business in bottled water.
Swiss journalist Res Gehringer has investigated this money-making
phenomena. Nestlé refused to cooperate, on the pretext that it was
"the wrong film at the wrong time". So Gehringer went on a journey
of exploration, researching the story in the USA, Nigeria and
Pakistan. His journey into the world of bottled water reveals the
schemes and strategies of the most powerful food and beverage
company on our planet.
While the world's population continues to grow at an alarming rate,
water is becoming an increasingly scarce commodity. The Swiss film
"Bottled Life" documents the booming business with bottled water, by
focusing on the global leader in this lucrative multi-billion dollar
market – namely, the Nestlé corporation in Switzerland. Nestlé
currently controls more than 70 of the world's bottled water brands,
among them Perrier, San Pellegrino and Vittel.
WATCH THE TRAILER: https://www.youtube.com/watch?v=czfSwjx4yYA
BOTTLED
LIFE
Nestlé's annual sales of bottled water alone total some CHF 10
billion. And yet the company prefers not to discuss its water
business – as Swiss journalist Res Gehriger discovered when
researching this documentary film. The Nestlé management refused
to give any interviews or assistance or to provide information.
But Gehriger persisted, and discovered just how controversial and
conflict-laden the company's international operations are.
Water war in the USA
To be able to sell and make money from water, you first have
to own it. In the case of Nestlé this applies to many parts of the
United States, by far the biggest market for its booming bottled
water business. Whoever owns land or has acquired leasing rights
is permitted to pump as much water as he likes. In the rural state
of Maine, Nestlé has purchased many such water rights and
resources. Every year the company pumps out millions of cubic
metres of water, for transportation in road tankers to huge
bottling factories. In the small towns of Fryeburg, Newfield and
Shapleigh, journalist Res Gehriger witnessed how Nestlé tries to
stifle and suppress local opposition to its operations with an
army of powerful PR consultants, lawyers and lobbyists.
Nestlé's expansion strategy
"Bottled Life" focuses a critical spotlight on Nestlé's global
expansion strategy in the business of bottled water. In the United
States and Europe, the company sells mainly spring water with a
designation of origin. In developing countries, however, the
corporation pursues another concept – namely Nestlé Pure Life.
This product is purified groundwater, enriched with a Nestlé
mixture of minerals. Nestlé Pure Life was the brainchild of Peter
Brabeck, a Nestlé man almost all his life, a former CEO and
currently Chairman of the Board. Today Nestlé Pure Life is the
world's top-selling brand of bottled water.
Test market Pakistan
Res Gehriger's research took him to Pakistan, Nestlé's test
market for its Pure Life product. The company refused him access
to its production plant in Pakistan – but Gehriger did get to see
something of life outside the factory fence. In the nearby village
groundwater levels have fallen dramatically, and the village
fountain water is nothing more than foul-smelling sludge.
Nestlé Pure Life is a clever business concept. And
particularly so in the developing world. In countries such as
Pakistan where the public water supply has failed or is close to
collapse, the company proudly presents its bottled water as a safe
health-enhancing alternative. But for the overwhelming majority of
consumers, it is an expensive out-of-reach alternative. In Lagos,
for example, the mega metropolis of Nigeria/Africa with its
population of millions, water always comes at a price. The
scenario of a city in which everyone has to pay for life-giving
water, is already a sad reality in Lagos. Families eking out an
existence in the slums spend half their meagre budget on canisters
of water. The upper class? They purchase Nestlé Pure Life.
Whitewashing the water business
Nestlé places great priority on promoting its image. And when
it comes to water, it's Peter Brabeck in particular who does the
promoting. As CEO – and even more so after becoming Chairman of
the Board in 2005 – he developed a communications strategy which
operates under such noble pretences as "Corporate Social
Responsibility" and "Creating Shared Value." A preached philosophy
– but a practised one?
In researching this film, journalist Res Gehriger comes to a
sad and sobering conclusion. It is that of a company intent on
amassing resource rights worldwide. With the aim of dominating
the global water market of the future.
GERMAN TV DOCUMENTATION Bottled Life (German
language/partly English):
https://www.youtube.com/watch?v=9f9Ko_hLHYk
Several expert- and activist-groups investigating the
crimes Nestlé commits the world over were infiltrated by spies
and undercover agents - sent
and paid for by Nestlé.
They did this in professional secret service manner,
a court case against Nestlé
revealed. Lives and
reputation of activists were seriously affected if not
outright ruined and in Colombia even one activists working
with the labour union was murdered. Nestlé was finally
prosecuted at least for the crime of espionage, but in
developing nations the food- and water-barons are apparently
above the law.
Many local people living at the sources, from
where Nestlé robs the water, do NOT even
get a drop from the water the corporation pumps away into their
money-shaking scams. South-Africa's neo-Apartheid
government is since 2011 under facilitation of Water Minister Mrs.
Edna Molewa in bed with the corporate "Water-Resources-Group" lead
by Nestlé, while local people get sick
from the water they are left with. Water is today robbed like
diamonds and gold from the ancestral lands of indigenous peoples,
who get evicted and are persecuted.
This all under the guidance of the global banksters and their
WorlBank, it's IFC as well as the International Monetary Fund
(IMF).
----
A TV Journalist Debunks Nestlé’s Water Rhetoric
By
Briana
Kerensky
Working to expose the truth about Nestlé’s dangerous and unethical
bottled water sales sometimes feels like trying to storm a castle.
Nestlé, the largest purveyor of bottled water in the world, hides
their efforts to privatize public water sources behind walls of
powerful marketing schemes. They don’t sell water; they sell a
lifestyle of “health” and “wellness.” Nestlé tries to pass its
product off as “Pure Life,” as their most popular brand’s name
suggests. So how are smart consumers supposed to fight against “Pure
Life?”
Well, Nestlé’s castle starts to show some cracks. In a great segment
on Russia Today’s “Breaking the Set,” host Abby Martin responded to
a video message from the corporation in which they tried to defend
their water-grabbing tendencies. In the video, a Nestlé spokesperson
claims that the corporation’s top priorities are consumers, the
environment and the human right to water.
The truth is, as Martin makes clear, that Nestlé’s only real
priority is padding its bottom line. In the “Breaking the Set”
segment, which you can watch below, the reporter refutes the
corporation’s statements, pointing out that consumers are wasting
money on a product that costs thousands of times more than tap water
from their faucet, even though
almost
half of bottled water comes from municipal water systems;
Nestlé continues to tap ground water sources during times of
drought. While Nestlé is currently promoting the human right to
water through marketing schemes, this only came about after public
backlash that ensued when Chairman and former CEO Peter Brabeck went
on record saying that
water is
neither a public nor a human right.
While Abby Martin did an admirable job at scaling Nestlé’s barriers,
she did make a small error. In the segment, she calls out the
corporation for sourcing the Pure Life brand‘s water from a hatchery
raising endangered salmon in Oregon. While Nestlé does have its
sights on bottling water in Cascade Locks, the hatchery water would
go into “Arrowhead” bottles, not Pure Life ones.
Every year, Nestlé spends millions of dollars trying to brand itself
as a purveyor of a vital and private resource. And while their
marketing says that water is a human right, as Peter Brabeck has
shown, it’s nothing more than a ploy to assuage concerns about their
water grabbing ways. Water is a public resource and should be
accessible to all, and not at the expense of our wallets and
environment. As “Breaking the Set” showed, when consumers are armed
with facts, we can take the corporations’ defences down and expose
the truth.
------
Nestle CEO: Water
Is Not A Human Right, Should Be Privatized
By
Anthony Gucciardi
(
NaturalSociety)
Is water a free and basic human right, or should all the water on
the planet belong to major corporations and be treated as a product?
Should the poor who cannot afford to pay these said corporations
suffer from starvation due to their lack of financial wealth?
According to the former CEO and now Chairman of the largest food
product manufacturer in the world, corporations should own every
drop of water on the planet — and you’re not getting any unless you
pay up.
The company notorious for sending out hordes of ‘internet warriors’
to
defend
the company and its actions online in comments and message
boards (perhaps we’ll find some below) even takes a firm stance
behind Monsanto’s GMOs and their ‘proven safety’. In fact, the
former Nestle CEO actually says that his idea of water privatization
is very similar to Monsanto’s GMOs. In a video interview, Nestle
Chairman Peter Brabeck-Letmathe states that there has never been
‘one illness’ ever caused from the consumption of GMOs.
Watch the video for yourself:
http://www.youtube.com/watch?v=SEFL8ElXHaU
The way in which
this sociopath clearly has zero regard for
the human race outside of his own wealth and the
development of Nestle, who has been caught
funding attacks against GMO labeling, can be
witnessed when watching and listening to his talk on the issue. This
is a company that actually goes into struggling rural areas and
extracts the groundwater for their bottled water products,
completely destroying the water supply of the area without any
compensation. In fact, they actually make rural areas in the United
States
foot the bill.
As reported on by Corporate Watch, Nestle and former CEO Peter
Brabeck-Letmathe have a long history of disregarding public health
and abusing the environment to take part in the profit of an
astounding $35 billion in annual profit from water bottle sales
alone. The report
states:
“Nestlé production of mineral water involves the abuse
of vulnerable water resources. In the Serra da Mantiqueira region
of Brazil, home to the “circuit of waters” park whose groundwater
has a high mineral content and medicinal properties, over-pumping
has resulted in depletion and long-term damage.”
Nestle has also come under fire over the assertion that they are
actually conducting business with massive slavery rings. Another
Corporate Watch entry details:
“In 2001, Nestlé faced criticism for buying cocoa from
the Ivory Coast and Ghana, which may have been produced using
child slaves.[58] According to an investigative report by the BBC,
hundreds of thousands of children in Mali, Burkina Faso and Togo
were being purchased from their destitute parents and shipped to
the Ivory Coast, to be sold as slaves to cocoa farms.”
So is water a human right, or should it be owned by big
corporations? Well, if water is not here for all of us, then perhaps
air should be owned by major corporations as well. And as for crops,
Monsanto is already working hard to make sure their monopoly on our
staple crops and beyond is well situated. It should really come as
no surprise that this Nestle Chairman
fights to keep Monsanto’s GMOs alive and well
in the food supply, as his ideology lines right up with that of
Monsanto.
Author: Anthony Gucciardi
(Google
Plus Profile): Anthony is the Editor of
NaturalSociety whose work has been read by millions worldwide and
is routinely featured on major alternative and mainstream news
website alike, including the powerful Drudge Report, NaturalNews,
Daily Mail, and many others. Anthony has appeared on programs like
Russia Today (RT), Savage Nation, The Alex Jones Show, Coast to
Coast AM, and many others. Anthony is also dedicated to aiding
various non-profit organizations focused around health and
rehabilitation as well as the creator of the independent political
website Storyleak
----------
Ten
facts you should know
- Bottled water is one of the company's key strategic
money makers: Nestlé has an annual turnover of bow
CHF 110 billion (97bUSD) – of which almost 10% is derived from
the bottled water business.
- Nestlé has achieved world dominance in the bottled
water business – by taking over such leading brands
as Perrier.
- Nestlé is constantly buying up additional valuable
groundwater resources – in order to satisfy the
massive demand it has created for bottled water.
- Nestlé is taking advantage of the often out-of-date
water rights in many locations by operating to the
limits of legality – not only in developing countries but also
in the USA and elsewhere in the industrialized world.
- Nestlé spares no effort in exerting financial, legal
and political pressure – on anyone campaigning for
water ownership as a public property and human right.
- Nestlé is using up precious natural water resources – to
create and commercialize "new" water.
- Nestlé promotes bottled water with extensive global marketing
and advertising campaigns – undermining awareness for
the necessity of a functioning public water supply
system.
- Nestlé promotes itself as a benefactor – by
donation and PR campaigns at local level. But at the same time
it manipulates public opinion into believing that improvements
in production and distribution are having a sustainable effect.
- Nestlé creates dependence on bottled water –
in particular where public waters supplies are close to
collapse, and notably in developing countries.
- Nestlé's bottled water business is not simply a business like
any other – it is a business with the sole natural
resource essential for man's survival.
----------
Swiss global player Nestlé was fast to put up a spin on their
website to obfuscate the video-taped blurb in which the former CEO
and now Chairman of the group, which has a turnover of almost 100
billion USD, showed his true face. The spin-doctors tried
unsuccessfully to shield "our chairman":
http://www.nestle.com/aboutus/ask-nestle/answers/nestle-chairman-peter-brabeck-letmathe-believes-water-is-a-human-right.
A classical case of Stockholm Syndrome: Fearful to loose their
existence they "love" their chairman.
"4.5 million people are directly depending from us" Nestlé Chairman
Peter Brabeck-Letmathe bragged, and the idea that this could be
interpreted as a gigantic example of economic slavery doesn't even
come to his mind, which obviously puts corporate profit above human
rights. His goal to make nothing but profit from the most basic
essentials of human life, food and water, is appalling.
Right now, almost 80 million people are living and dying in areas
affected by armed conflict and natural disaster with no clean
drinking water at all. More than 60 million of them are women and
children. This is what Austrian Peter Brabeck, who is also a stout
promoter of genetically engineered organisms as food, calls "that
part of the population with no access to safe water, where one has
to intervene more specifically". Yes, Nestlé sells their engineered
and bottled drinking-H
2O (one can not really call it
water) in these areas to all warring armies and factions - four star
generals of imperialist crusader armies with F-UK-US insignia, their
vassals and bandwagon aid-contractors and likewise to the foreign
funded fundamentalist fighters standing against them - but the
people, from whom that "Nestlé-'water'" was robbed in the first
place with shady deals, as well as the people in the crisis zones
still get nothing - neither water nor compensation.
Unfortunately Nestlé is not the sole culprit, and many, even local
"water-barons" follow their cruel model to sell what is a basic
human right: HEALTHY NATURAL WATER.
Wherever the natural streams and aquifers run dry, you can be sure
that the vultures of Nestlé, Vivendi, Coca-Cola, Pepsi et al. are
not far.
And for sure these predator companies need to stay out or be
thrown out of any indigenous people's lands, where the last pure
sweet water of the world can be found.
WATCH - ENDGAME 1.5: https://www.youtube.com/watch?v=ZWh8b9wPe5U
The only true role-model of a country and state, where safe and
clean drinking water for all human consumption as well as personal
hygienic needs was totally free, Libya, has been completely
destroyed by the F-UK-US and their allies. But the Libyan system -
adhering to the basic human right to enough clean and safe water -
was successful earlier and it needs to be revived in Libya and to be
replicated as best practice the world over. Let the corrupted United
Nations sleep, we, the people, have to do it by ourselves.
----------------------
Take
Back the Tap Guide to Safe Tap Water
Get tips on finding the right filter for your household tap water
based on the water quality in your area.
Free
Your Event from Bottled Water
Instead of buying into the myth of purity in a
bottle and littering the landscape with empty water bottles, use
this guide to free your event from bottled water.
--------------------
If you are in the USA tomorrow: http://www.oas2014.com/
https://www.youtube.com/watch?v=kCV8He02Zw0
http://operationamericanspring.org/
-------------------
ECOTERRA Intl.
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