CDC-- Newly Revised Health Communicator's Social Media Toolkit
Sailas Nyareza
From HIFA2015
Date: Mon, 24 Oct 2011 15:59:21 -0400
Reply-To: Health Services Infrastructure and Technology <INFR...@LISTSERV.PAHO.ORG>
Sender: Health Services Infrastructure and Technology <INFR...@LISTSERV.PAHO.ORG>
From: "Ruggiero, Mrs. Ana Lucia (WDC)" <rugl...@PAHO.ORG>
Subject: CDC-- Newly Revised Health Communicator's Social Media Toolkit
To: INFR...@LISTSERV.PAHO.ORG
Infratech Email list: Healthcare Infrastructure and Technology
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CDC-- Newly Revised Health Communicator's Social Media Toolkit
Available online PDF[59p.] at: http://1.usa.gov/saFjGC
"...The Health Communicator's Social Media Toolkit, originally released in September 2010, is a resource designed to provide partners with guidance and to share CDC's lessons learned in integrating social media into health campaigns.
The second edition is now available with additional information on developing trends in social media, best practices and a campaign example highlighting Vital Signs, a monthly program that focuses on a single, important health topic that provides a "call to action" for different audiences. Updated information includes the following:
· Expanded Mobile Health section including information on mobile websites, downloadable applications and SMS text messaging.
· Increased capabilities of Twitter to include Twitter Chats, Twitterviews, and Twitter Town Halls.
· Enhanced best practices insight for Facebook, Twitter and Blogs.
Table of Contents
Social Media Introduction
Social Media Overview
Getting Your Feet Wet With Social Media
CDC's Top Lessons Learned from Using Social Media
Developing a Social Media Strategy
Social Media Monitoring and Evaluation
Governing Social Media Efforts
Social Media Tools
Buttons and Badges
Image Sharing
Content Syndication
RSS Feeds
Podcasts
Online Video Sharing
Widgets
eCards
Mobile Technologies
Twitter
Blogs
Facebook
Social Media Campaign Example
CDC Vital Signs Campaign
More Social Media Resources
Social Media Communications Strategy Worksheet
Social Media Evaluation Worksheet
References
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