Digital Marketing Manager-Gaithersburg MD

[mansi r]

Hi ,

Please find job description below and if you have anyone available, please share me updated resume as soon as possible at ma...@resource-logistics.com.

COMPLETE JOB DESCRIPTION IS PASTED BELOW FOR YOUR REVIEW:

Type of Hire: FTE

·         Act as the Digital Channel SME, with an emphasis on HCP and patient-focused websites, focusing on developing site strategies, best practices, scoping documentation, and competitor analyses/insights. Practical application of digital/website knowledge includes.    

·         Define website KPIs (engagement+ visitation metrics) that align with broader brand goals and objectives

·         Develop website tagging and data collection strategies – and documentation – that ensures all appropriate KPIs are being captured and recorded.

·         Stay abreast of latest digital trends, technologies, and best practices – including those utilized within other groups - to ensure all brands under the umbrella are the leading digital presence – and most effective at communicating approved brand messaging – in their respective competitive sets.

Skills Set:

·         Knowledge on Digital landscape.

·         Stake holder management and communication.

·         Strong Business/Brand Interfacing skills and excellent communicator.

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