Fwd: FW: Honda commercial -worth watching
Adam Aigner-Treworgy
---------- Forwarded message ----------
From: John Treworgy <john...@comcast.net>
Date: Feb 19, 2007 9:44 AM
Subject: FW: Honda commercial -worth watching
To: Trew-Adam <adam...@gmail.com>, Samantha Aigner-Treworgy <saig...@hotmail.com >
Cc: David Deas <dcd...@adelphia.net>, Bill Baer <Bill...@umb.edu>
| ||||||||||||||
|
| ||||||||||||||
-----Original Message-----
From: Jan Harrison [mailto:
janha...@iglide.net]
Sent: Monday, February 19, 2007
9:32 AM
To: John Treworgy
Subject: Fw: Honda commercial -worth watching
Just in case everyone you know hasn't already sent this to you ...
Jan
> Read the info first, then watch the clip....link below.
>
> And you thought those people that set up roomfuls of dominos to knock
> over were amazing. There are no computer graphics or digital tricks in the
> film linked below. Everything you see really happened in real time exactly
> as you see it. The film took 606 takes. On the first 605 takes, something,
> usually very minor, didn't work. They would then have to set the whole
> th ing up again. The crew spent weeks shooting night and day. By the time
> it was over, they were ready to change professions.
>
> The film cost six million dollars and took three months to complete
> including full engineering of the sequence. In addition, it's two minutes
> long so every time Honda airs the film on British television, they're
> shelling out enough dough to keep any one of us in clover for a lifetime.
> However, it is fast becoming the most downloaded advertisement in Internet
> history. Honda executives figure the ad will soon pay for itself simply in
> "free viewings" (Honda isn't paying a dime to have you watch this
> commercial!).
>
> When the ad was pitched to senior executives, they signed off on it
> immediately without any hesitation, including the costs. There are six and
> only six hand-made Honda Accords in the world. To the horror of Honda
> engineers , the filmmakers disassembled two of them to make the film.
> Everything you see in the film (aside from the walls, floor, ramp, and
> complete Honda Accord) is parts from those two cars. The voice-over is
> Garrison Keillor. When the ad was shown to Honda executives, they liked it
> and commented on how amazing computer graphics have become.
>
> They fell off their chairs when they found out it was for real. Oh, and
> about those funky windshield wipers. On the new Accords, the windshield
> wipers have water sensors and are designed to start doing their thing
> automatically as soon as they become wet. Click below.
>
> http://www.albinoblacksheep.com/flash/honda.php
>
>
>
>
>
>
>
--------------------------------------------------------------------------------
>
> --M
>
>