Mister Jack Knocks Cher Lloyd Of The YouTube Number 1 Spot

[nicholasg980]

The U.K.'s ska/punk/rock master Mister Jack must have been very, very
good this year or very, very naughty depending on Santa's preferences.
His Christmas video, "Santa Is Comin'" climbed the YouTube Charts of
the Most Watched Video rapidly. On December 1st, the video held the
number one spot, becoming the frontrunner to other celebrated artists
such as Nicki Minaj with "Fly" featuring Rihanna holding the number
two spot and Justin Bieber's "Latin Girl" at number five. In fact,
Mister Jack even overtook fellow U.K. celeb Cher Lloyd of the X
Factor, whose video had been number one on November 30th, knocking her
to number four.

Sarah Mayal of Arival Records commented on the accomplishment,
stating, "Mister Jack has a reputation for producing good music and
presenting it in a very entertaining way. We are all very pleased at
the success he is having and expect it to continue. He is absolutely
an original artist."

Mister Jack's video, "Santa Is Comin'" begins with an animated Santa
and reindeers pulling a sleigh that is about to trample a bearded male
as he shouts to whomever will listen, "Santa is coming!" The music
starts to play and the video switches to real life, with Mister Jack
and his band playing in a bar. The song itself has a catchy reggae and
ska feel to it with a slow beat that is reminiscent of Jimmy Cliff.
The scenes switch from Mister Jack and crew shopping for holiday items
in a department store, to frolicking outside in the snow, to Mister
Jack being a little naughty with one of Santa's female helpers. Mister
Jack sports a Beastie Boys look with his black top hat, Adidas track
jacket and sunglasses. Lyrically speaking, Mister Jack is pondering
his female counterpart's desires for this Christmas. Overall, it's a
fun and festive holiday track that naturally incorporates Mister
Jack's British humor. He appears to be having a jolly ‘ole time and is
in good spirits. Then again, what man wouldn't be with two scantily
clad females around him? Bring out the egg nog, because Santa is
Comin'!

Video: http://www.youtube.com/watch?v=-wSw5TnZScQ

Born in Hammersmith, West London, in 1986, the artist known as Mister
Jack has garnished many accolades over the years for his brand of
music which is an anthemic mix of what he calls "power pop, punk,
rock, ska and a hint of British humor". A self-taught guitarist by the
age of 10, Mister Jack began writing guitar riffs while performing in
U.K. punk rock bands from 2004-2006. He was honored with an exclusive
feature in the Reggae section of Bebo.com, became the 18th most viewed
musician on YouTube UK, and Garageband.com also awarded him numerous
honors for his songs. He became the featured artist in August 2009 on
Pax Stereo TV and his single "Pretty Damn Cool" on Arival Records had
a total of 50,000 YouTube views. His latest single, pop reggae
Christmas track "Santa Is Comin'," will be released in time for the
Holiday Season on December 13, 2010.

Websites:
http://www.misterjack.co.uk
http://www.itunes.com/misterjack
http://www.myspace.com/misterjackofficial
http://www.youtube.com/misterjackofficial
http://www.twitter.com/misterjackblog

CONTACT INFO:
Sarah Mayal
Arival Records
Sa...@arivalrecords.co.uk
+44 7534744451