Hi Mic,
I don't take any issue with the selector portion. I'm more concerned 
about the readability of the append and loop syntax. I don't find them 
intuitive.
For looping in particular, I would suggest using "animal in animals" or 
"for(animal in animals)" instead of "animal<-animals" because from a 
readability/learnability point of view, you would piggyback on the "for 
... in" Javascript syntax. Yes, it is more verbose but I find the 
readability gain is huge.
In general I would say that as soon as the left-hand-side changes from a 
selector to some sort of action, the syntax becomes harder to digest.
In trying to create my own engine, I totally sympathize with the 
difficulty of coming up with a good design. It's not easy... 
Unfortunately, I don't have all the answers.
In my own experiments I found that, in some cases, coding directly to 
JQuery (injecting JSON yourself) was slightly more verbose but a lot 
more readable. For example, consider having to implement this in pure.js:
HTML:
             <tbody>
                 <tr class="html template company">
                     <td class="name"></td>
                     <td>
                         <div class="ui checkbox">
                             <input type="checkbox"/><label 
class="label"></label>
                         </div>
                     </td>
                 </tr>
             </tbody>
JS:
         var nextId = 0;
         // Reset the template
         var template = $("tbody > .html .template").detach();
         var root = $("tbody");
         root.empty().append(template);
         companies.forEach(function(company, index)
         {
             var instance = template.clone();
             ++nextId;
             var currentId = "checkbox-" + nextId;
             var company = $(".company");
             instance.find(".name").text(
company.name);
             instance.find("input").attr("id", currentId);
             instance.find("label").attr("for", currentId);
             root.append(instance);
         }
Notice that I am also taking care of resetting the template in case I 
need to inject into the same HTML multiple times (if the user clicks the 
refresh button).
Gili