So many online marketers are looking for ways to get backlinks that we
now have hundreds of services, forums and software applications
dedicated to this task. Google had no way of knowing that its formulas
for ranking sites would unleash the gold rush-like competition over
backlinks that we have today. What Google wants you to think about
isn't backlinks, but filling your site with quality content that the
public wants. We certainly can't argue with this approach. While it
might be a nice idea to think you will only care about making your
site great, while patiently waiting for other sites to link to you on
their own, this is not reality. That is where the farce lies because
no commercial website will ever do that. If you do not believe us,
that is really fine. Online marketers try to get backlinks using many
different techniques. Let's look at some techniques that are effective
for gaining high PR backlinks.
It's best to research any source of links you're considering, so be
cautious about any link exchanges and never use link farms or other
sources of poor quality links. You can actually be penalized by Google
if you (apparently) seem to be practicing backlinking from 'bad'
neighborhoods. Linking to authority sites, however, is something that
the search engines like to see. Your own promotional strategy, and the
present status of your site also come into play. Owners of authority
sites should be especially careful about where they get their links
from, and should only exchange with sites close to their own PR. One
way to find relevant and quality sites quickly is to add various
applications to Firefox that let you do this. Do some keyword related
searches, and find a number of sites or blogs on your topic. You want
to find out if they allow dofollow backlinks, and what there page rank
is. There are blogs where you can leave comments that are dofollow.
Another possibility is to find a quality, relevant website with high
PR and offer to pay the owner to link to your site for a certain
amount of time. This approach is something usually not done by
individuals. We've met marketers, however, who have achieved good
rankings for their site by doing this and nothing else.
You can buy high PR backlinks from those who own their own network of
sites, and that is what they do - sell high PR backlinks. We are not
talking about social bookmarks or anything like that, these are
different and better. What we are referring to are individual sites
selling very specific link spaces on other sites. We strongly suggest
that you do not purchase these types of backlinks from these
speciality sites. In time you will be discovered by Google, and that
will not be good for you. You will be heavily penalized by Google if
you are caught using them. It is not worth the risk or the money to
buy them.
There is a lot to learn about backlinking and finding high PR
backlinks. There are so many things that can affect your rankings, and
backlinks are just one of them. So do your research well before you
outsource any backlinking.
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