[Pathway To Success] No 20, 6th Oct 2013 - Get Started In RADIO!

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Irena Whitfield

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Oct 12, 2013, 11:16:13 AM10/12/13
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Pathway To Success, Published since 2000
Volume 13, Issue No 20, 6th Oct 2013
Publisher Irena Whitfield
Subscriber Count: 138,500+


If your ship doesn’t come in, swim out to it!
Jonathan Winters

With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

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What's New:

** 1st Oct: Subscriber Corner:
   Subscriber Article: 5 Technological Breakthroughs Your Website 
   Redesign Must Have by David Langton
   Guest Article: Air Personality's TEN Commandments by Dan O'Day

** Read my articles here:

** theCassi News: Learn every information the minute it's out!
   Learn how to destroy your competition, listen to a new special
   Interview, and more... Click here:

** Hot Tips for Boosting Home Based Business! Click here!

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- New Additions: theCassiopeia.com recommends top Internet
  items for both: your use and profit in a new Version.

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Editorial:

Wonderful publishing Sunday, my loyal Readers!

First of all, I would like to asnwer the most frequent question
I get and am not able to respond to all individually. This
question relates to Solo Ads: I hate to sound harsh but I have 
to say that I never publish solo ads and unfortunately, 
am not going to change it. I am sorry.

Now, here's my today's tip for you:

I'd love to invite to join... Duane's Inner Circle Membership...

If you play the piano to some degree and can read simple
music to some degree, you are invited to join this "Inner
Circle". It's not for pure beginners and it's not for
advanced piano players, but for the 90% who are somewhere
in the middle. If you are a mature adult - and by that I
mean mature in your personality - not a whiner or complainer 
or a person who requires hand-holding all the time -- 
and you want to improve your piano playing by digging beneath 
the surface of a song and learning to arrange songs creatively 
and put your own stamp of originality on them. Then YOU are 
invited to join my group of "Duane's private students" to receive 
these monthly online lessons:

A little note: our 2013 Calendar is all about puzzles...
Check it here:

Plus, as a valued subscriber, you can get a new toolbar
of mine by clicking here:

Enjoy and stay tuned, your Pathway To Success is back in 14 days...


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions related
to Pathway, incl organizational items, article and ad
guidelines and submissions, communication with me,...:

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Subscribers Only: 1+1 ! Buy 1 item and get 1 of your own
choice within this section:

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Any purchase from one of my websites qualifies you
for the Bonus. It's sufficient to send me your purchase 
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Today's Special Free Reading Bonus: Special Offer:
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 20th Oct 2013.

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Contents

  1. Today's Feature Article by Penny Knutson
  2. Today's Tip On the Opportunity worth checking


Today's Feature Article

Increase Trust, Credibility, and Traffic
to Increase Your Conversion Rate
Penny Knutson

From brick and mortar shops to big businesses, many have
turned to affiliate marketing to promote their products or
services through an affiliate network. And over time, many
affiliate marketers discovered how articles can increase
their trust, credibility, and traffic.

Why? Article writing is a powerful tool. It builds
credibility, fosters trust, and increases traffic to your
blog or website. All you need is your expertise (i.e.
knowledge and experience) and time (i.e. writing, editing,
and submitting) to snag these incredible benefits.

Let’s say you have a product that recently launched onto
the market. By writing articles in the product’s niche, you
increase your credibility by leveraging your expertise. You
also build trust with readers by providing unbiased
information in a quality, informative article. In turn,
these readers click the links in your Resource Box to
discover more quality and relevant information, as well as
your products or services. With a great user experience,
these readers will likely return again, as well as share
their experience online and off.

If you have considered dabbling in affiliate marketing or
if, as an affiliate marketer, you want to increase your
conversion rates the right way, we have a few article
writing and marketing strategies for you to succeed.

Choose a Niche You Have Experience In

Above all, don’t go chasing an affiliate program just
because it seems to be high dollar. This will not offer
legitimate results because without experience in the
affiliate program’s niche, you will not be able to provide
quality, informative content. Identify the niches you have
experience or knowledge in and then find an affiliate
program that suits your niche, not the other way around.
This will strengthen your articles and build your reader’s
trust.

Be Informative and Increase Transparency

Trust sells. Readers search articles to problem solve or
simply for information. What they are not looking for is an
affiliate smokescreen during their searches. Many readers
are disappointed when all they can find is derivative or
promotional content while searching for solutions. Provide
useful tips or solutions in your articles to build your
reader’s trust and then follow through with your relevant
affiliate offer in your Resource Box. This will increase
your conversion rate in the long run.

Purchase Your Own Top-Level Domain (TLD)

To readers, an affiliate link looks incredibly suspicious (
i.e. junk, spam, malware, etc.). For Expert Authors who
practice affiliate marketing, we require they own their own
top-level domain (TLD) because it’s more credible, enticing,
and trustworthy. This shows the reader the author stands
behind their offer for the long term. It also protects your
affiliate commissions from someone who might copy your
affiliate link and remove your affiliate ID. A TLD is also
fairly inexpensive, which makes owning your own TLD a great
value that is easily affordable.

Provide a Quality Landing Page

Unique, relevant, content rich, easy navigation, free of
exit pop-ups… These are qualities of a landing page that
add value and entice a purchase. Advertising links or
intermediate sites, offering nothing but ads or affiliate
links, tend to frustrate readers. This is a poor user
experience, which will stunt your sales. Also, these
intermediate sites send a message to the visitor that the
offer being made by the author actually belongs to someone
else, thus distancing the author from the transaction. It
raises the reader’s suspicion that the author is not
credible and is therefore untrustworthy. Link directly to a
well-designed landing page that provides a quality user
experience to maintain credibility and trust.

Give your affiliate marketing and article writing efforts a
boost by implementing the above strategies. And when in
doubt, remember: In the pursuit of traffic (whether to
increase conversion rates or exposure), always aim to build
credibility and trust. What’s the ultimate strategy to
build your credibility and trust? Writing quality,
informative articles!

********************************
Penny Knutson: Product Manager & Managing Editor, 2004 - present
With 15 years of experience in training both leaders and
trainers alike, Penny has established herself as a leader
and a motivator who is not afraid to take risks in order to
reach the desired results. Baptized in the waters of
customer service and possessing a black belt in Six-Sigma,
she thrives on teaching people how to become better leaders
and to think big. She pushes for high levels of success
from those with whom she works, as well as surrounds
herself with successful people. Working as the direct
manager to the Team Leaders, she pushes for innovation from
the teams daily while also working closely with Expert
Authors. Penny also manages a team of editors as well as a
team of developers that collectively push for daily
efficiencies in a highly productive environment.

********************************
Today's Great Tip

Looking for a Great Business?
Get Started In RADIO!

Have you always wanted to work in radio?
This collection of audio seminars will teach you everything
you need to know to get started in the radio, voiceover,
and advertising business.

************************
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No farmer ever plowed a field by turning it over in his mind.
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