[Pathway To Success] No 9, 5th May 2013 - iPhone Video Marketing

3 views
Skip to first unread message

Irena Whitfield

unread,
May 5, 2013, 10:56:47 AM5/5/13
to pathwaytosuccessezine
Pathway To Success, Published since 2000
Volume 13, Issue No 8, 5th May 2013
Publisher Irena Whitfield
Subscriber Count: 138,500+


A little more persistence, a little more effort, and
what seemed hopeless failure may turn to glorious success.
Elbert Hubbard

With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses incl Insider Tips 6 at:

Read the Current Issue Online at:

HOT! Pathway To Success Ezine Archives:
All in one place. You can start using it by clicking here:

Pathway To Success on Your iPod or MP3 Player!

Today's Issue in a zipped .pdf file
(contains Special Free Reading Bonus!):

What's New:

** 1st May: Subscriber Corner:
   Subscriber Article: Must Do Multi-level Marketing Tips 
   You Need To Apply To Make Your Business Bloom
   by Freddy Gandarilla
   Guest Article: 10 Insights into Being an Influencer
   in Any Industry by Kathleen Gage

** Read my articles here:

** theCassi News: Learn every information the minute it's out!
   Learn how to destroy your competition, listen to a new special
   Interview, and more... Click here:

** Hot Tips for Boosting Home Based Business! Click here!

Reminders:
- You can also read Pathway on Pathway Blog below:

- New Additions: theCassiopeia.com recommends top Internet
  items for both: your use and profit in a new Version.

Our Sponsor:
Google invested billions into this...
Google is helping you this time?
No cost video that has been spreading around the Internet...
It's about one site that Google bought out...
and how YOU can leverage it to your advantage...
Find out how here:


Editorial:

Wonderful publishing Sunday, my loyal Readers!

Today I'd love to invite you to Global Entrepreneurship Week,
which is the world’s largest celebration of the innovators
and job creators who launch startups that bring ideas to life,
drive economic growth and expand human welfare.

During one week each November, GEW inspires people everywhere 
through local, national and global activities designed to help 
them explore their potential as self-starters and innovators. 
These activities, from large-scale competitions and events 
to intimate networking gatherings, connect participants 
to potential collaborators, mentors and even investors—
introducing them to new possibilities and exciting opportunities.

In November 2013, 120 countries host Global Entrepreneurship 
Week. The leaderboard below gives you a quick look at how active
each of the countries are in terms of the number of partner
organizations as well as the number of events and activities 
they have planned for the Week. For more country-specific 
information, click on the name of the country.

Get Involved: Mark your calendar Nov. 18-24, 2013:
Click here to elarn more:

A little note: our 2013 Calendar is all about puzzles...
Check it here:

Plus, as a valued subscriber, you can get a new toolbar of mine
by clicking here:

Enjoy and stay tuned, your Pathway To Success is back in 14 days...


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions related
to Pathway, incl organizational items, article and ad
guidelines and submissions, communication with me,...:

HOT: Permanent Sales Bonus for Pathway To Success
Subscribers Only: 1+1 ! Buy 1 item and get 1 of your own
choice within this section:

Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you
for the Bonus. It's sufficient to send me your purchase 
receipt to sales at thecassiopeia.com and put 'Sales Bonus'
in the Subject line.

Today's Special Free Reading Bonus:
To get our Free Inspirational Quote E-book, go to 

***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 19th May 2013.

***************************
Start trading FOREX today!
Want to take a test drive? OPen a demo account giving
you full access to the same tools as our live account 
but with no obligation. Click here:

Contents

  1. Today's Feature Article by David Meerman Scott
  2. Today's Tip On the Opportunity worth checking


Today's Feature Article

10 Web Landing Page Tips to Drive Action
David Meerman Scott

I love marketing with web landing pages. It’s one of the
easiest and most cost-effective ways to get a message read
by a target market and a terrific tool to move prospects
through the sales cycle. Landing pages, done well, can
generate high response rates and marketing programs using
landing pages with effective calls to action will generate
results: e-commerce sales and valuable sales leads.

A landing page is simply a place for a targeted message to
a particular demographic and can either be linked from a
homepage or as part of a marketing campaign. Landing pages
work well to tell an organization’s story to a particular
target market, to promote a new product offering, as a way
to capture leads from an e-mail marketing program, or as
part of an advertising campaign, PR program or tradeshow
initiative. In the classic sales cycle definition,
marketing programs such as advertising, PR, tradeshows and
search engine optimization are designed to attract the
prospect’s attention (get them to your landing page). The
landing page is where you generate interest and develop
conviction. In an e-commerce sale you drive people to the
“buy” button and in a B2B company the sales team gets a
warm suspect ready to be worked to a closed sale.

Effective landing page copy is written from the buyer’s
perspective, not the company’s. Too often, companies invest
time and money creating web pages that describe their
wonderful products, but don’t provide information from the
prospective customer’s point of view. Buyers don’t care
about your products, they care about themselves and their
problems. Write for them, not for you. On your homepage,
create a series of “personas” or “self-select paths” that
people new to your company can click. Examples might be:
“Learn about products for mid-sized companies” or “Services
for Competitive Intelligence Professionals.”

As your buyers self-select based on the path that is best
for them, the landing page they reach is written with
appropriate copy to generate the interest of that target
market. Landing pages typically make use of multiple links
to appropriate offers, additional information, and in the
B2B world materials like white papers, Webinars, and the
like, each with a short form to fill out so the buyer
becomes a lead or a sale.

A mistake many companies make is investing tons of money in
online advertising (say a search engine advertising program)
and then sending all the traffic to the company homepage.
Because the homepage needs to serve many audiences, there’s
never enough information for each demographic. And research
shows that people give a homepage only a few seconds before
the leave. Landing pages tied to campaigns are highly
effective to solve these problems. A specific landing page
should be set up for each and every campaign. If prospects
find your company by clicking an e-mail campaign or
searching on a specific term in a Google AdWords program,
your marketing should include landing pages to expand on
the prospects interest with appropriate copy and links.

It’s simple really: A campaign with a great landing page
can generate double digit response rates while a generic
campaign throws money away.

Here are 10 tips on creating effective landing pages:

Tip 1: Keep the landing page copy short and the graphics simple.
The landing page is a place to deliver a simple message and
drive your buyer to respond to your offer. Don’t try to do
too much.

Tip 2: Create the page in your company’s look, feel and tone.
A landing page is an extension of your company’s image.
While different from the web site, it still must adopt the
same voice, tone and style as your main site.

Tip 3: Write from the buyer’s point of view.
Think carefully of who will be visiting the landing page
and write copy for that demographic. You want visitors to
feel the page speaks to their problems and concerns and
that you have a solution just for them.

Tip 4: A landing page is communications, not advertising.
Landing pages are where you communicate valuable
information about your product and make sales or generate
the names of interested potential customers. Advertising is
great to get people to click to your landing page. But once
a prospect is there, the landing page should focus on
communicating the value of your offering to the potential
customer, not more advertising.

Tip 5: Provide a quote from a happy customer.
A simple testimonial on a landing page works brilliantly to
show people that others are happy with your product. A
sentence or two with the customer’s name (and affiliation)
is all you need.

Tip 6: Make the landing page a self-contained unit.
The goal of a landing page is to get a prospect to respond
to your offer so you can sell to them. If you lose traffic
from your landing page, you may never get a person to
respond to the offer so it is often better not to provide
links to your main web site.

Tip 7: Make the call to action clear and easy to respond to.
Make certain you provide a clear response mechanism for
those people who want to go further. Make it easy to sign
up or express interest.

Tip 8: Use multiple calls to action.
You never know what offer will appeal to a specific person,
so consider using more than one. In the B2B world, you
might offer a white paper, a free trial, and a price quote
all on the same landing page. An e-commerce company might
offer options such as color or size.

Tip 9: Only ask for necessary information.
Don’t use a signup form requiring lots of data to be
entered. People will abandon the form and you won’t get a
lead or a sale. Ask for the basics—name, e-mail address,
company, and phone number.

Any additional information you ask for will reduce response
rates. Never ask for people’s income level, budget or if
they are planning on purchasing the product you offer.

Tip 10: Don’t forget to follow up!
Okay, you’ve got a great landing page with an effective
call to action and the sales or leads are coming in. Great!
Don’t drop the ball now. Make certain to follow up with
each buyer as quickly as possible. Follow up the same
day—or better yet, the same hour.

********************************
David Meerman Scott’s, bestselling author of The New Rules
of Marketing & PR and Real-Time Marketing & PR, opened
people’s eyes to the new realities of marketing and public
relations on the Web. Six months on the BusinessWeek best-
seller list and published in 26 languages, New Rules is a
modern business classic. His newest book Real-Time
Marketing & PR: How to Instantly Engage Your Market,
Connect with Customers, and Create Products that Grow Your
Business Now was released in November 2010. His Web Ink Now
blog is ranked by AdAge Power 150 as a top worldwide

********************************
Today's Great Tip

Do you want to be an iPhone Video Hero?
Your Answer: Learn How to Use Your Iphone to Create 
Professional Marketing Videos for Your Business

Do you want to make clean looking sales and blog videos?
iPhone Video Hero will teach you how you can make
professional quality videos with your iPhone, iPad, or
iTouch so you can sell more products or services.

If you own an iPhone 4, 4s or 5 then you need to check out
the World’s first iPhone Video training programme!

Former MTV and BBC TV Director Jules Watkins has created 
a video based course that will show you how to make awesome
videos using your iPhone.

Jules has directed hit TV shows including The Biggest Loser
and Pimp My Ride and knows a thing or two about how to make
videos that attract a following. The videos he has made on
his iPhone for this training will stun you!

If you are an entrepreneur, biz owner or just want to make
better videos with your iPhone then you need to watch
Jules’ video at iPhone Video Hero.

Go here to watch it.

************************
Our Sponsor:
How to make $3000 a month online just by
answering Simple Surveys.

************************
Take up one idea. Make that one idea your life – think of it, 
dream of it, live on that idea. Let the brain, muscles, nerves, 
every part of your body, be full of that idea, and just leave 
every other idea alone. This is the way to success, that is way 
great spiritual giants are produced.
Swami Vivekananda

*************************
Important: Please support Your Pathway To Success Ezine!
If you enjoy this Pathway Issue and find it useful, you can
support Pathway by clicking and sending your donation here:

************************************************
Get one of the Feature Ads in our Ezine:

************************************************
************************************************
Organizational, Legal, General publishing rules, Ad, Article
Guidelines, FTC Rules, Publisher Information and related
documents and links:

Content Copyrighted 2000-2013 © theCassiopeia.com All rights
reserved worldwide. You can use content provided only if you
state the bio included or quote the source. For full regulations,
please check our privacy policy and related documents:

=================================================
Spam clause: Pathway To Success is a 100% optin newsletter.
We never send unsolicited mail. This message is sent to you
because you requested it by your email or subscription.

Privacy
We highly honour your privacy, never trade, sell nor buy any
data incl email addresses and never will, we do not even store
your data on any third party servers. Complete Terms:

Archives:
You can find full Archives at:

If you receive an inappropriate email as if from thecassiopeia.com,
please inform me: mailto:ab...@thecassiopeia.com

If you don't get Pathway properly, it's definitely your ISP
filters. I publish exactly on the dates shown in our Calendar.
In case you don't get an Issue, please visit the below main
Pathway URL and read it online. Also, please let me know.
Thank you.

Or by autoresponders:
delivers this Issue only

automatic delivery.

Both contain free reading Bonuses.

Special! You can read the full Issue online on your Yahoo.
You can subscribe by email here:

OR online on Yahoo even without subscription here:

OR on Google at:

You can also create a Google Alert to notify you when a new
Pathway Issue is online. Please click the link below and fill
in the following:(note: you will be asked to verify your alert.)
Search terms: pathwaytosuccessezine
Type:         Groups
How often:    as-it-happens
Your email:   your main email address

Important:
You receive this Issue because you subscribed to Pathway To
Success. If the 'From email:' field is NOT from @thecassiopeia.com
or irenawhitfield.com, the Issue was forwarded to you by a third
party ie your friend, partner, and you are NOT on our list. It
means that you will NOT receive any other issue unless the third
party forwards it to you. In case you want to start receiving
Pathway regularly, you must subscribe. In case you don't want to
get another Issue, you don't need to do anything.

How To Subscribe: if this Issue was forwarded to you by a friend
or a partner and want to start receiving Pathway in the future,
please subscribe below because you are NOT on the list:

How To Unsubscribe:
If you want to unsubscribe, send a blank message to
please put 'Unsubscribe' in Subject.

If the above link is not clickable, copy and paste
However, you must use the address you subscribed.

YOUR Feedback is valued!
Since I want 'Pathway To Success' to bring you all the
information you look for and help you to solve problems
you may encounter, I would like to ask you to send me your
ideas and tips to make our Ezine better:

============================================

Reply all
Reply to author
Forward
0 new messages