[Pathway To Success] No 18, 8th Sept 2013 - Hire Or Get Hired!

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Sep 8, 2013, 11:33:07 AM9/8/13
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Pathway To Success, Published since 2000
Volume 13, Issue No 18, 8th Sept 2013
Publisher Irena Whitfield
Subscriber Count: 138,500+


There is no short cut to achievement. 
Life requires thorough preparation – 
veneer isn’t worth anything.
George Washington Carver

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What's New:

** 1st Sept: Subscriber Corner:
   Subscriber Article: 5 Technological Breakthroughs Your 
   Website Redesign Must Have by David Langton
   Guest Article: Six Myths About Affiliate Marketing
   by Amanda DiSilvestro

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Editorial:

Wonderful publishing Sunday, my loyal Readers!

Today, I'm bringing you a Review of TOP 10 Affiliate 
Marketing Companies.

If you still hesitate which company you should choose, this 
could be a good tool to help you. Choosing a company that 
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This review will show you what to look for, what to expect and 
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browse online sites, the larger affiliate marketing becomes. 
Affiliate marketing sites are growing and with all the options 
available for users today, this website shows what characteristics
set companies apart from the competition, behind or equal 
with others.

Check the 2013 Best Affiliate Marketing Company Reviews
by clicking here:

A little note: our 2013 Calendar is all about puzzles...
Check it here:

Plus, as a valued subscriber, you can get a new toolbar
of mine by clicking here:

Enjoy and stay tuned, your Pathway To Success is back in 14 days...


Sincerely,

Irena Whitfield
Your Publisher

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Contents

  1. Today's Feature Article by John Knowles
  2. Today's Tip On the Opportunity worth checking


Today's Feature Article

6 Ways To Increase Your Ecommerce Sales
John Knowles

Running your own ecommerce site is quite challenging when
first starting out. Besides having quality products that
people want to purchase, you want to ensure you pay
attention to the finer details. A good website, great
customer service, fast load times, great product
descriptions, and paying attention to your user experience
all aid in providing multiple avenues for sales growth.
Let’s get into the nitty gritty with 6 ways of improving
your ecommerce sales.

Be Appealing To Your Customer Base

No one wants to look at a site of mindless drivel. At the
same time, you don’t want to put your customers to sleep.
Hiring a good graphic designer that can collaborate with
you and your team creates a good balance of focus and
creativity. If you have a clothing brand or a product
online, you want your logo or title of the site to be as
bold as possible. The first few seconds of your page means
everything. You can put together a budget to have a clean
and polished look that will make your prospect stay around
long enough to make a purchase. The more quality you give
to the images and your product descriptions, the more
enticed your customers will be to buy. A few flash images
with an introduction provide a great look for your page.
However, you should always give your customers an option of
skipping this section so they go right to shopping. Also,
you want to create multiple views so your customer knows
exactly what he’s buying.

Make It Easy To Navigate

There should be no issues regarding your customer’s
movement on the site. A site that’s easy to search means a
higher bounce rate. This results in more sales and higher
authority on the search engine. You’ll beat out a lot of
your competitors online. You never want your customer
getting lost especially when this person intends to make a
purchase. Always make sure your site performs at peak
service. You want to ensure that you have choices available
for different browsers. If someone has a high performance
computer with a good browser, a high-speed connection will
work best. If they have a connection that’s a bit shaky,
adopt a version of your site that caters to a lower level
speed. The more options you have, the better it is for all
your customers. A slow moving site can mean the difference
between a happy customer and someone who won’t return to
your page.

You also want a good menu or drop down section that has
good labels and sub-labels. For example, if your site is
based on Internet marketing, you want products that deal
with different levels (SEO, SEM, and Social media) of this
topic. The location of this information is imperative.
Usually the top tabs or sidebars would make excellent
places for your clients to search these items. Make it
readable by having it stand out with highlights and bold
text.

Use Social Media To Drive Traffic

It’s not enough to have a website with all of your products.
You need places of engagement to build traffic. Social
media profiles create great places of promotion and
customer experience. For example, if you have a Twitter
profile, you can create short tweets announcing new
products on your site. You’ll get direct feedback from your
followers on any questions or concerns. This helps build a
bit more legitimacy to your brand and a wider customer base
via retweets.

A Facebook page is great because you can create daily
content such as what’s going on in the world and ask people
their take on things. It’s a great way to engage them in
things that don’t necessarily refer to your business. This
will show you are human and not just a robot spouting out
details just for your own monetary benefit. It’s very
important for your customers to trust your brand! You’ll
gain a much more loyal following.

Pinterest is quite the goldmine with the right niches.
Let’s say you have a quality ecommerce site with a bunch of
workout videos. Why not create pins that show small workout
directions, pictures, and dietary benefits that lead back
to your products? Having great looking images as well as
descriptions will help you gain massive amounts of traffic
and possible conversions to your brand. Also, you’ll bring
the female demographic to your brand, which means more
sales!

Don’t forget about creating your own videos! YouTube is a
great hub where you can post tutorials, daily vlogs,
question and answer videos, and more. You’ll be able to
create video and audio clips and give better interaction to
your customer base. It’s more powerful than text because it
appeals to multiple senses. Your prospects will be more
receptive to the information because it’s more entertaining.
This comes in handy when you are promoting new products.
You can show a sample of you physically using or wearing
your own stuff. It shows that you believe in your brand and
it’s something you wear with pride. Also, you can create
contests to encourage more people to sign up or even buy
items. With the right message, your videos can go viral and
help boost sales drastically.

Use Testimonials

Before anyone buys from you, they always want to see a
person’s experience using your products. You should set
aside a page to keep a log of all your users and their
buying experiences. It’s important that your prospects see
the satisfaction and dissatisfaction. This shows your good
and bad, which also helps your prospects identify with your
company. If a person is dissatisfied with your product,
show that you have a money back guarantee for a period of
time. Also, it would be great to have a freebie or even
send out another product if the product has malfunctions.

A review showing how your company responded to an
unsatisfactory experience will give your customers a look
into the way you deal with errors. Video testimonials also
prove effective because your prospects will see the clients
and they will see the products. It’s beneficial because you
can post this on your YouTube page and you can gain more
views and shares. Use this information to help build a
better business for the long term. The more reviews you
have for your page, the more trust you’ll build over time.
This is a solid advantage to ensure customer growth.

Optimize For Mobile

If you never considered having a mobile site, then you’re
living in the Stone Age. A lot of major purchases are made
on the go. The main thing with your mobile site is having
convenience. You want to show off your products but in a
way that doesn’t tamper with your user experience. A lot of
sites are mobile optimized these days, but some require a
bit of work. Think more function and less flash. Typically,
people on the go want fast and easy access, so focus on
less flash videos and crazy graphics. Show your items and
your descriptions. Chances are they’ll save it for a better
look later when they are viewing your products on a desktop.
It’s better for your clients to have more times to look at
your product than just buy on impulse. There will be fewer
chances for returning items.

You can also set up a mobile payment method (PayPal) as an
option. It’s safe, secure, and easy for you and your
customer. A mobile app is another great idea. You’ll be
able to create updates and incentives such as reduced
prices on premium items, freebies, and update information.
You can have this as an incentive for your mobile users who
are constantly on their smartphones or tablets. This is
also a good way to find out if more people view your site
through a desktop or mobile device.

Enhance Your Checkout Process

Always ensure your method is safe and reliable. When your
customer goes to check out an item, be very descriptive in
your process. Have a cart with all of the items and a
subtotal before getting to the final payment page. Add your
tax then give your customer some options for shipping. The
more they know upfront, the better experience they will
have with buying items. Sometimes, your prospects don’t
care to create an account. Give them the option of creating
an account or going straightforward with the transaction.
This is a great way to reel in short and long term
customers. On the final page, have all the information
documented and even ask how they want the item packaged.
During the holidays, customers may not have the time of
wrapping up gifts. You can charge a bit extra for this
great service. It also helps your sales when you implement
a way of checking out, but still being able to shop and add
to the customer’s purchase. They may find good accessories
to go with their products. Make sure the transaction is
made safe and easy. Also, let them know via email of the
progress of the transaction.

It’s very rewarding to have your own ecommerce site, but it
does take work for it to perform well. There are tons of
things that go into making a successful site, but give
yourself time to develop. Find out if your email newsletter
is effective in getting conversions. See how great your
follows and likes build more brand awareness to your
projects. You can use your data and write blogs or create
vlogs to find out what your customers really want. It takes
time, but measuring your progress in every aspect will help
you create a prosper business.

********************************
The Omnistar Affiliate software is one of the many
successful web based solutions from Omnistar Interactive.
Our entire goal when developing any of our solutions has
been to make it so easy to use, that any non-technical
person can successfully use the software. Everyday we
strive to make more and more improvements to the software
so that it becomes better and better. To make this goal a
reality, we actively solicit feedback from our customers so
that we stay on the pulse of their needs. It is only
through this interactive dialogue that we can implement
those features that make sense to our customers. It is our
customers that drive our development process and make sure
that our software has the most desired components and

********************************
Today's Great Tip

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If you are an entrepreneur, biz owner or just want to make better videos with your iPhone then you need to watch Jules’ video at iPhone Video Hero.
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