Re: [Pathway To Success] No 12, 15th Dec 2014 - Merry Christmas & A Happy New Year!

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Irena Whitfield

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Dec 29, 2014, 6:33:25 AM12/29/14
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Pathway To Success, Published since 2000
Volume 14, Issue No 11, 15th December 2014
Publisher Irena Whitfield
Subscriber Count: 138,500+


I am not a product of my circumstances.
I am a product of my decisions.
Stephen R. Covey

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Editorial:

Wonderful Christmas and a Happy New Year, my loyal Readers!

Another year is gone, and I would like to thank you for your
loyalty and the business we've done together this year and hope our
successful co-operation is going to go on in the coming year 2015.

I love Christmas the most of all the festivities throughout the year,
and wish you enjoy this special time and only the best in 2015.

A little note: our 2014 Calendar is all about helping endangered a
nimals... So, please join us. Check it here:

Plus, as a valued subscriber, you can get a new toolbar
of mine by clicking here:

Enjoy and stay tuned, your Pathway To Success will be back...


Sincerely,

Irena Whitfield
Your Publisher

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Contents

  1. Today's Feature Article by Chris Crum
  2. Today's Tip On the Opportunity worth checking

Today's Feature Article

Google May Have Just Killed A Whole Category Of Websites
Chris Crum

Over time, Google has been showing more and more content on
search results pages, resulting in people having to click
over to third-party websites for fewer and fewer things.
Now, Google is showing song lyrics, in what should be
considered an enormous blow to lyrics sites.

Is Google going overboard with the content it’s providing
on search results page or is it just delivering a better
user experience? Both?

Search “Goodbye Horses lyrics,” for example, and you’ll get 
the song’s words in all their glory. That’s on both mobile 
and desktop.

As you may notice, these results feature a link to Google
Play at the bottom of the box, so those concerned about
Google being anti-competitive will have a new thing to
complain about. If you click Google Play, it takes you to a
Google Play page that hosts the lyrics, but also the option
to buy the song from Google.

In some cases, a search will return only some of the lyrics,
and a prompt to get the “full lyrics on Google Play”.

This might be a U.S. feature only right now. It doesn’t
appear to be showing up in Europe at the moment, which
isn’t too surprising given that Google is under the eye of
competitive scrutiny over there.

Google is currently embroiled in a years-long antitrust
investigation into its search business. Among the
complaints against it is that it favors its own results.
Google escaped a similar probe in the U.S. by the Federal
Trade Commission a couple years ago.

In reality, the feature does make Google better from the
user standpoint. It makes it much easier to find the words
to songs, but it’s definitely going to anger some website
owners. As you probably know by now, though, Google says it
caters to users, not websites.

I guess Genius (formerly Rap Genius) didn’t get the last
laugh after all. You may recall that Google had penalized
the lyrics site briefly for violating webmaster guidelines.

On a higher level, this is an interesting look at how
Google can basically wipe out an entire category of
websites in one fell swoop. Which category will be next.

In all fairness, lyrics sites can try to get more out of
non-Google traffic sources. Genius has already tried to
Google proof itself with an app. Either way, Google’s move
is a huge blow to all such sites. Lyrics are something that
people search for probably far more often than they share
them on social media.

Now, enjoy having Goodbye Horses stuck in your head for the rest 
of the day.

Should Google show this kind of content directly in search results?
What do you say?

********************************
Chris Crum has been a part of the WebProNews team and the
iEntry Network of B2B Publications since 2003. Follow Chris
on Twitter, on StumbleUpon, on Pinterest and/or on Google: +
Chris Crum. View all posts by Chris Crum by clicking here:

********************************

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It's the time of year again: time to turn over the calendar 
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kind of advertising.
Mark Twain

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