Portland - Web Analytics talk
pinpoi...@gmail.com
http://www.devgroupnw.org
Date: Wednesday, October 19, 2005
Location:
Portland State University
School of Business Auditorium, Room 290
631 SW Harrison
Time: 7:15 to 9:00 pm
Cost: Free Admission
. . . . . . . . . . . . . . . . .
TOPIC: "Making Sense Out of Web Analytics"
Don't miss this unique opportunity to learn about optimizing your
marketing performance through web analytics best practices. What you'll
learn:
The key trends in web marketing and where web-smart organizations are
investing their dollars
How to bridge the confidence gap in marketing by mastering the
fundamentals of web analytics
The facts about the recent accuracy debate and how to ensure that your
actual performance isn't undercounted
Techniques for optimizing site conversion, search marketing and
customer segmentation
ABOUT THE SPEAKERS:
Barry Parshall is a veteran in the web analytics and business
intelligence space. As director of product management for WebTrends, he
is responsible for the definition, development, and go-to-market
strategies for WebTrends On Demand and software solutions.