City of Portland and Maine Bureau of Highway Safety
Host Pedestrian Safety Event on Thursday, June 11 at 10 AM

MEDIA CONTACTS
Jeff Larason, Travelers Marketing Program Director,
Community Voices for Road Safety
jlar...@travelersmarketing.com
Jessica Grondin, City of Portland
FOR IMMEDIATE RELEASE
June 10, 2026
City of Portland and Maine Bureau of Highway Safety
Host Pedestrian Safety Event on Thursday, June 11 at 10 AM
PORTLAND, Maine -- The Maine Bureau of Highway Safety will announce the launch of a new community-driven pedestrian safety campaign at a press conference in Lincoln Park tomorrow. The campaign will run this summer in Portland, Lewiston, and Auburn to address the growing number of pedestrian fatalities and serious crashes across the state.
One of the campaign’s lead messages in Portland is: “Slow Down, Portland. We Walk Here.”
Developed through extensive community engagement, the campaign incorporates feedback from residents, business owners, neighborhood organizations, community leaders, and commuters to encourage safer driving behaviors and increase awareness of pedestrians in Maine's busiest urban areas.
The initiative was shaped through focus groups, small-group discussions, and outreach efforts conducted in each city. Community input helped inform both the campaign messaging and creative design, with themes centered on shared responsibility, awareness, and the importance of pedestrians to vibrant, connected communities.
The campaign will be promoted through transit advertising, radio, social media, and digital platforms, delivering pedestrian safety messages directly to drivers, walkers, and commuters throughout Portland, Lewiston, and Auburn.
WHO:
WHEN:
Thursday, June 11, 2026 at 10:00 am
WHERE:
Lincoln Park, Congress St. & Pearl St., Portland, ME
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