Google Fashions a Retail Strategy
1 view
Skip to first unread message
Moritz Dispatch
Nov 17, 2010, 9:42:42 AM11/17/10
to Moritz Dispatch
Scott Moritz
11/17/10 - 09:06 AM EST
In a big departure from its Net search business, Google took a deep
plunge into women's fashion Wednesday with the launch of
Boutiques.com, a highly personalized search and sales site.
Boutiques is a relaunch of so-called visual search shop Like.com,
which Google acquired in August. The site attempts to organize goods
by styles, colors, sizes, themes that suit a user's tastes.
By partnering with celebrity designers and "taste makers," Google's
Boutiques attempts to bring social networking and image-based search
techniques to current fashion trends.
Fashion: Gadgetry's parallel universe?
http://www.thestreet.com/story/10924766/1/google-fashions-a-new-retail-strategy.html
11/17/10 - 09:06 AM EST
In a big departure from its Net search business, Google took a deep
plunge into women's fashion Wednesday with the launch of
Boutiques.com, a highly personalized search and sales site.
Boutiques is a relaunch of so-called visual search shop Like.com,
which Google acquired in August. The site attempts to organize goods
by styles, colors, sizes, themes that suit a user's tastes.
By partnering with celebrity designers and "taste makers," Google's
Boutiques attempts to bring social networking and image-based search
techniques to current fashion trends.
Fashion: Gadgetry's parallel universe?
http://www.thestreet.com/story/10924766/1/google-fashions-a-new-retail-strategy.html
Reply all
Reply to author
Forward
0 new messages