Boopsie Pioneers "Smart" Mobile Search

[jeff]

Laguna Beach, Calif. (PRWEB) November 5, 2007 -- Imagine using your
cell phone to search the web by pressing only a few letters. Boopsie
Version 2, a free mobile web search engine, enables users to do
precisely that.

"We created a fast, simple method to not just search, but actually
FIND things from your mobile phone," says Greg Carpenter, Boopsie CEO.
"Our 'Smart Prefix(tm)' system was really inspired by the way that people
text message each other using short codes - basically, minimizing the
number of key-presses for every search."

Boopsie identified the top requested search categories (flight times,
Wikipedia queries, sports scores, weather reports, local business and
restaurant addresses, etc.), and organized them into over 150 channels
or "verticals" that are growing daily. When users search within these
category channels, they discover how advanced Boopsie is from every
other mobile web search engine.

Organizing mobile web search around channels is only one
differentiator between Boopsie and the one-size-fits-all mobile web
versions of Google or Microsoft Live. "Boopsie finds faster and
displays the precise information you seek -- not a laundry list of web
sites that may or (more likely) may not be formatted for mobile
phones," adds Carpenter. iCrossing reports that 75% of mobile
searchers are not willing to go beyond the second page of search
results on mobile. "With Boopsie, there is no 'page 2' - as each
character is typed, results are updated virtually instantaneously;
type an extra character or two and the result will pop right up to the
top. Using our Smart Prefix(tm) system, we can reach over 90% of 8.5
million Wikipedia records in 7 keystrokes or less."

Instead of typing entire keywords, this Smart Prefix(tm) system needs
only two or three letters of each word to find what users are looking
for. Using Boopsie, just type "we" and the Wunderground Weather
Channel appears. From there, type "pa fr" and the weather for Paris,
France appears formatted on the fly, ad free for your cell phone
display. Searching for your neighborhood Starbucks has never been
easier--just type in "star" and the Starbucks store locator appears.

Brands also love Boopsie for its open channel, agnostic delivery of
single-focused results. Content providers love the way Boopsie's
Shrinkt(tm) API offers them mobile ready versions of their web sites. Not
only does Boopsie reformat publisher's content on the fly, but it can
easily add time-saving and revenue generating shortcuts like Boopsie's
Click to Call, Show Map, and Click to Buy features. Typical content
providers are up with a channel on Boopsie in around an hour - without
requiring a mobile web team.

"Mobile search is the next major media market," observes Carpenter.
"Consumers will increasingly demand more mobile friendly websites and
the best way to efficiently search and shop using their phones.
Boopsie is the connection that organizes the mobile web like a kind of
short code search and by doing that, is creating a launch point for an
entire set of web type standards right now."

About Boopsie
Based in Laguna Beach, California, the Boopsie Mobile Find Platform
was built from the ground up to leverage the latest capabilities of
mobile phones. The company's patent pending technology overcomes the
limitations of small cell phone displays and keyboards by using a
"Smart Prefix(tm)" text entry system to quickly find exactly what users
are seeking. For content publishers, Boopsie provides a brand-friendly
environment that creates mobile ready versions of their web offerings
in real time. The Boopsie mobile Web FIND engine is available for
virtually all cell phone handsets and operating systems including
Blackberry, BREW, Palm, Windows Mobile, Java, Symbian and the iPhone.

www.boopsie.com