Hi Wil,
Thanks for taking the time to work on this!
For me, the program was not very effective: I cannot recall one person coming in and stating they were shopping because they saw the ad/flyer. Additionally, I ran concurrently a 10-year Anniversary ad in Action Unlimited offering a discount coupon. Zero.
What I think is we plan a little meeting and re-focus. IMHO,all the different businesses and all the different people want to be 'On Top" This is why these campaigns fail. It's NOT about the individual businesses, rather, it is about DOWNTOWN and we should promote DOWNTOWN, not the individual businesses.
AS I see it, someone needs to take the bull by the horns and work to get ALL the business to work as ONE to put Downtown on the map.
Stop in on your way by and we'll chat!