First off, thanks to Lane and Mo for your recent posts on this topic.
I really enjoyed reading them both. Lane, I think you made an
extremely good point about the capitalist system relying in people
doing what is in their own best interest. For me, here is where it
gets sticky: building off of Mo, I would add that at the lower
economic levels of a capitalist society, the system also relies on
people having the ability to do what is in their own best interest. We
often talk about this in terms of structure vs. agency. Whereas the
American Dream functions on the assumption of absolute agency (anyone
is capable of anything as long as they work hard enough), there are
deep social structures that prevent drastic upsurges in economic and
social standing among the underprivileged and especially the
disenfranchised. In this sense, the unequal distribution of
opportunity (and of money) becomes a very serious issue in how we
solve this economic crisis for everyone.
I'd like to add a few more comments, starting with a few words from
John Galbraith, who puts it much more poetically than I ever could
myself (from "The Dependence Effect" in The Consumer Society Reader,
Juliet Schor, ed., 2000):
"Were it so that a man on arising each morning was assailed by demons
which instilled in him a passion sometimes for silk shirts, sometimes
for kitchenware, sometimes for chamber pots, and sometimes for orange
squash, there would be every reason to applaud the effort to find the
goods, however odd, that quenched this flame. But should it be that
his passion was the result of his first having cultivated the demons,
and should it also be that his effort to allay it stirred the demons
to ever greater and greater efforts, there would be question as to how
rational was his solution. Unless restrained by conventional
attitudes, he might wonder if the solution lay with more goods or
fewer demons" (21).
In other words, counter to many of our current economic models, the
notion of a inverse-correlative relationship between supply and demand
doesn't quite fit because it relies on the assumption that production
is designed to fulfill the preexisting needs and desires of the
consumer. In reality, we find that the creation/cultivation of
consumer desire is a process -- the ever-expanding and diversifying
range of available goods can only sustain demand by "creat[ing] the
wants that the goods are presumed to satisfy" (22). Put differently,
supply does not drive demand, demand drives demand.
I will readily admit that capitalists are not he only ones to largely
disregard this fundamental problem (even Marx's concept of use-value
does not tackle the possibility that the 'purpose' good are designed
to fulfill may be socially or symbolically constructed), but
capitalism is the system in which such an oversight can have the most
disastrous consequences.
For example, a chair likely fits a preexisting demand, as most people
at some point in their lives will probably need to sit down. On the
other hand, I recently saw and advertisement for a kitchen tool
designed to slice exclusively avocados is a very efficient and perfect
manner. While there may be a person or two out there who were really
dying for a way to blast through the giant pile of avocados on their
kitchen counter, it is more likely that consumers would need to be in
some manner convinced to buy this tool that does only a fraction of
the job of a knife they probably already own.
For me, this is the fundamental contradiction of the capitalist
system: the logic of profitability in the marketplace disguises itself
as 'find a niche and fill it' when the true process is 'create a niche
and fill it.' In this sense, I don't believe that capitalism is any
more 'free' than some other economic forms, but rather that it creates
such a powerful internal ideology of freedom that we all (myself
included) have trouble seeing beyond its borders. Such growth for the
sake of growth is an unsustainable model, yet we are treating it as a
goal to which we want our economic system to return.
Now, I'm sure that after reading to this point, most of you guys are
thinking, "this Josh guy's definitely not an economist." And you're
right. As a historian, I am deeply uncomfortable with one of the core
bases of economics as a field: using models based on previous events
to predict what will happen in the future. Not only are the 'lessons'
of history too diverse to be molded into coherent and singular models,
but we have a dangerous tendency to treat their predictive ability as
a natural science rather than a social one, despite the fact that a
model based on past events is fundamentally incapable of anticipating
with certainty anything that has yet to happen.
Hopefully this has gotten enough people fired-up to write something in
response. I look forward to reading the posts to come! Thanks so much
for tuning in, everyone!
In JASC Spirit,
Josh Schlachet