Fwd: E-News - Our New Era

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Patrick Heddins

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Nov 12, 2013, 10:04:55 PM11/12/13
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---------- Forwarded message ----------
From: Phil Powers | the AAC <in...@americanalpineclub.org>
Date: Tue, Nov 12, 2013 at 12:39 AM
Subject: E-News - Our New Era
To: Patrick <hedd...@gmail.com>


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RENEW MY MEMBERSHIP!



CHECK OUT OUR NEW MISSION STATEMENT!

Dear Patrick,
 
Three years ago the American Alpine Club reached out to you, our members, wrote a plan, and embarked on a journey to become the national club that American climbers truly wanted and needed. Like any great expedition, that journey has been ambitious and challenging—and we have learned a lot along the way. In that time, we have grown from 8,000 members to 13,000 for two main reasons:
  1. Improved member benefits and experience.
  2. Volunteer and staff representation around the country that is listening to and working within your local community.
By listening we have done a lot of learning and evolving that has led us to the following beliefs:
  • As a club, we are here for each other.
  • We were founded and still exist because we share a passion for climbing.
  • Our members, past and present, are incredible people doing incredible things.
  • Knowledge is power: important climbing information should be shared and forever preserved.
  • Our climbing landscapes are finite and need protection.
  • No matter age, objective, or ability, we strive to be competent when climbing.
  • A united climbing community is important because we can do more together than alone.
These beliefs have given the AAC staff and board of directors a fresh perspective on our mission. A yearlong process led our board to adopt the following statements that will guide us into a new era:
 
Our MISSION is to support our shared passion for climbing and respect for the places we climb.
 
Our VISION is a united community of competent climbers and healthy climbing landscapes.
 
What does this mean? As a club, we can and will work together to make our climbing world cleaner, safer, and—simply put—better for each other. As a community, we will be investigating how to best deliver on our revised mission and vision. And in the meantime, as a staff, we will continue to improve AAC benefits, listen to and advocate for your climbing needs, and create opportunities for you to get involved and to make a difference locally and nationally.
 
We are exceptionally proud of the work that went into these new guiding principles. We believe they will focus our organization and get you, our members, even more involved in making positive changes to our climbing world. Click the yellow button to read just a few perspectives from the AAC board and staff. Have a thought yourself? We would love to hear it.
 
Thank you for being part of this new journey.
 
Sincerely,

Phil Powers, Executive Director

CHECK OUT WHY WE'RE EXCITED!
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Patrick Heddins
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