Know How Talks at IDEO
Thursday, 4/23/09 5:00 pm
IDEO Cafe*
Free and open to the public
Debbie Cantu (hosted by Kevin Dame)
Debbie is VP of Brand Marketing and Advertising at Kaiser Permanente, where she managed to lead the organization through a repositioning process that resulted in the advertising campaign, “thrive,” and inspired the organization to focus on it’s efforts to stand for total health of its members and the communities it serves. The campaign has won several awards for outstanding advertising including a Mobius Award.
Here's our PROGRAM for Thursday (times corrected):
5:00 - Introductory Videos
5:05 - A thought starter from Kevin Dame, a leader in IDEO’s Health Practice
5:15 – Debbie Cantu will talk about Standing for Something Bigger, asking if advertising can really change brand perception of the “original HMO” -- and encourage healthy behavior?
5:50 – Discussion – Kevin Dame will moderate a discussion, including speakers and audience.