Know
How Talks at IDEO
Thursday, 8/19/10 - 5:00 pm
IDEO Cafe*
Free and open to the public
Neal Baer, Executive Producer, Law and
Order: Special Victims Unit
Have I got a story for you: How new media
can lead the way toward social change
Neal Baer is a pediatrician and television writer who combines his passion for medicine and storytelling to present
episodes that challenge the audiences’ views on a spectrum of social and political topics.
Prior to his work on SVU, which has received five Emmys and a Golden Globe for acting, Baer was Executive Producer
of the NBC hit series ER. A member of the show’s original staff and a writer and producer on the series for seven seasons,
he was nominated for five Emmys as a producer. Baer also spends time in Africa teaching photography and filmmaking
so that people can tell and share their own stories around the world. He recently taught a young Mozambican
orphan how to make a documentary film to chronicle his search for a family after his parents died of AIDS. That film,
Mozambique, has screened at film festivals around the world.
Baer will talk about how media such as Twitter, Facebook, mobile phones, graphic novels, and backpack journalism
can be used to tell stories for social change. Over the next few months, he will introduce actionlab.org to help people
find and use their own stories to make a difference in their communities and across the world. He will also present
case studies from several of his television episodes that show what people learn from TV, as well as how TV stories
can inform the public on such topics as
rape in Congo and vaccination.
Moderated by IDEO’s Tim Brown
Here's our PROGRAM for Thursday (see attached poster):
5:00 – A thought starter:
Tim Brown will host Neal Baer for his presentation.
5:15 – Neal Baer
Neal Baer will present how new media can lead the way toward social change.
5:50 – Discussion – Tim will moderate a discussion.
*The Know How Talks are usually held on Thursdays at 5:00,
in IDEO's Palo Alto cafe next to our lobby at 100 Forest.
Enter from the alley between Alma St and High St.
The talks are open to the public. No need to RSVP.
To join the announcement list, please add yourself to the IDEO Know How Talks
group:
http://groups.google.com/group/IdeoKnowHowTalks
Rickson Sun
IDEO
100 Forest Avenue
Palo Alto
CA 94301
(650) 289 3400
rs...@ideo.com
www.ideo.com