IDEO Know How Talk TODAY 5:00 - Debbie Cantu, VP of Brand Marketing at Kaiser Permanente
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Bill Moggridge
Apr 23, 2009, 11:57:40 AM4/23/09
to IdeoKnowHowTalks
Know How Talks at IDEO
TODAY, Thursday, 4/23/09 5:00 pm
IDEO Cafe*
Free and open to the public
Debbie Cantu (hosted by Kevin Dame)
Debbie is VP of Brand Marketing and Advertising at Kaiser Permanente, where she managed to lead the organization through a repositioning process that resulted in the advertising campaign, “thrive,” and inspired the organization to focus on it’s efforts to stand for total health of its members and the communities it serves. The campaign has won several awards for outstanding advertising including a Mobius Award.
Here's our PROGRAM:
5:00 - Introductory Videos
5:05 - A thought starter from Kevin Dame, a leader in IDEO’s Health Practice
5:15 – Debbie Cantu will talk about Standing for Something Bigger, asking if advertising can really change brand perception of the “original HMO” -- and encourage healthy behavior?
5:50 – Discussion – Kevin Dame will moderate a discussion, including speakers and audience.
Upcoming Know How Talk
Thursday, 5/7/09 - Aaron Patzer, founder of the personal financial management service Mint.com at 5:00 pm
*The Know How Talks are usually held on Thursdays at 5:00,
in IDEO's Palo Alto cafe next to our lobby at 100 Forest.
Enter from the alley between Alma St and High St.
The talks are open to the public. No need to RSVP.
To join the announcement list, please add yourself to the IDEO Know How Talks group:
http://groups.google.com/group/IdeoKnowHowTalks
Bill Moggridge
IDEO
100 Forest Avenue
Palo Alto
CA 94301
(650) 289 3400
bmogg...@ideo.com
www.ideo.com
---
TODAY, Thursday, 4/23/09 5:00 pm
IDEO Cafe*
Free and open to the public
Debbie Cantu (hosted by Kevin Dame)
Debbie is VP of Brand Marketing and Advertising at Kaiser Permanente, where she managed to lead the organization through a repositioning process that resulted in the advertising campaign, “thrive,” and inspired the organization to focus on it’s efforts to stand for total health of its members and the communities it serves. The campaign has won several awards for outstanding advertising including a Mobius Award.
Here's our PROGRAM:
5:00 - Introductory Videos
5:05 - A thought starter from Kevin Dame, a leader in IDEO’s Health Practice
5:15 – Debbie Cantu will talk about Standing for Something Bigger, asking if advertising can really change brand perception of the “original HMO” -- and encourage healthy behavior?
5:50 – Discussion – Kevin Dame will moderate a discussion, including speakers and audience.
Upcoming Know How Talk
Thursday, 5/7/09 - Aaron Patzer, founder of the personal financial management service Mint.com at 5:00 pm
*The Know How Talks are usually held on Thursdays at 5:00,
in IDEO's Palo Alto cafe next to our lobby at 100 Forest.
Enter from the alley between Alma St and High St.
The talks are open to the public. No need to RSVP.
To join the announcement list, please add yourself to the IDEO Know How Talks group:
http://groups.google.com/group/IdeoKnowHowTalks
Bill Moggridge
IDEO
100 Forest Avenue
Palo Alto
CA 94301
(650) 289 3400
bmogg...@ideo.com
www.ideo.com
---
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