"Soft" leadership in business [McKinsey]

[Frank Kalder]

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"Soft" leadership in business [McKinsey]
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"THE ROLE OF BUSINESS IN SOCIETY is rightfully taking a prominent
place on the agenda of today's chief executives. Some feel confident
speaking out on even the most controversial topics; as a group,
however, CEOs can seem reluctant to engage in debates on social and
political issues, let alone take a leadership position on them.

At this issue [*] of 'The McKinsey Quarterly' makes plain, it's
time for chief executives to loose their reticence and get on the front
foot: they have much to add to the discussion, and it's in the
strategic interest of their companies, and of business and the global
economy more generally, that they should. Social and political forces
could alter an industry's structure, damage or enhance a company's
reputation, and create market opportunities to address social needs and
new consumer preferences. Moreover, chief executives are particularly
well positioned to articulate and help resolve the complex trade-offs
inherent in big social issues from climate change to health care to
poverty. Business, particularly big business, has a vital role in
resolving these immense challenges..." (Ian Davis, Managing Director
of McKinsey & Company)

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*] The McKinsey Quarterly 2006 Number 2 [116 pages]

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Regards, Frank

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