Plastics News: "In 2006 . [Coca-Cola] introduced in the Netherlands a
light-weight, recyclable bottle containing 25 percent recycled material that
will replace the refillable plastic bottles it previously sold in that
Is this Zero Waste?
Gunther: "Coke's plastic bottles currently contain about 10% recycled PET."
Plastics News: "Coca-Cola Enterprises, which bottles 19 percent of
Coca-Cola nonalcoholic beverages worldwide and is its largest bottler, used
recycled PET for 3.8 percent of its needs last year."
Gunther: "The plant will open next year; it will produce about 100 million
pounds of food-grade recycled PET for reuse each year.
Plastics News: "In 2006 . almost 4 billion pounds of PET bottles were not
recycled." [U.S., industry wide]
A long ways to go to Zero!
And most importantly:
Plastics News: "Coca-Cola also has invested $2 million" in voluntary
recycling programs, which it plans to promote nationally. "Despite the need
for more recycled materials, Coca-Cola and PepsiCo Inc. have opposed bottle
Deposits have proven to be effective. Is it o.k. to declare a Zero Waste
goal and then promote a marginal, self-serving strategy?
Product Policy Institute