Thanks, Chris, for posting the link to the scrapbook I put together on the early days of the GrassRoots Recycling Network, from 1995 to 2003. The scrapbook is long (1,100 pages) but it’s indexed and searchable.
What a wild ride it was. The scrapbook covers the founding in 1995 by Rick Anthony, Neil Seldman and me; the launch of GreenYes; the first presentations as GRRN in Pittsburgh in 1996; the 1997 Rock Eagle conference and Coke demonstration in Georgia; attempts to get the National Recycling Coalition to support the goal of zero waste (failed); the 1999 New York Times ad on Coke’s Broken Promise – and much, much more! The reports are there, too: ILSR’s Welfare for Waste (1999) and Wasting and Recycling 2000; the BEAR report (2002); and numerous campaign documents.
A quarter century on, have we moved the ball towards zero waste? Recycling increased - especially for food and organics - from 25.6% to 32.1% of generation, according to the venerable annual US EPA reports. But so has wasting. Landfilling increased from 126 million tons in 1995 to 146 million tons in 2018 (the most recent data). “Municipal solid waste” generation increased from 4.53 lb/person/day in 1995 to 4.90 in 2018. And of course MSW is dwarfed by industrial waste.
It’s striking how climate change and equity issues have risen in prominence and urgency (though Neil Seldman never wavered in his focus on equity). Climate change was not top of my mind in the late 1990s, like it is today, even though Bill McKibben’s 1989 The End of Nature was on my bookshelf. Peter Anderson rang the alarm bell early and often about the danger of the greenhouse gas methane escaping from landfills. Meanwhile, concentrations in the atmosphere of another form of waste, carbon dioxide, have risen from 360 parts per million in 1995 to 414 ppm today. And the world population has grown 40% since GRRN was launched, from 5.7 billion in 1995 to 8 billion on November 15, 2022.
In 2003 I shifted my focus from MSW to producer responsibility and founded, with Helen Spiegelman, the Product Policy Institute, now Upstream (I retired in 2016). I am grateful to have worked with so many passionate discard thinkers and heroes – and humbled to see how many are still active today.
/Bill Sheehan
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