[SMANA Webinar] Making reuse inevitable: Behavior science strategies for systemic change

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Kelley D

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Dec 4, 2025, 8:41:30 PM (10 hours ago) Dec 4
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Brought to you by the Social Marketing Association of North America: 

Join me (Kelley Dennings) as I sit down with Jennifer Carrigan, Director of Strategic Initiatives at Upstream, a nonprofit that works to spark sustainable, equitable reuse systems across the U.S., to talk about how behavior science principles move from academic theory into real-world reuse implementation. Learn about the socio-ecological model, why making reuse the default matters as much as messaging, and how the Grand Canyon Reuse Project applies these insights at scale. Discover practical strategies for organizational and policy change that actually shift behavior.

Date: Thursday, December 11
Time: 12pm EST
Register: https://us02web.zoom.us/meeting/register/I_RzFmtKQvKxyj4J3oTaeg#/

SMANA members will have access to the webinar recording and presentation slides following the session. Interested in becoming a member? Visit our membership page to learn more.


Kelley Dennings, PMP, MPH, CPH, FPHW
she/her/hers

  • Center for Biological Diversity, senior campaigner (my day job)
  • American Public Health Assn, Sexual/Repro Health Section, Contraception Task Force, co-chair
  • Shareable, board member
  • Social Marketing Association of North America, co-founder (not currently active)

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