Comparing my monthly data with weekly Google data

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Claire C

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Jan 17, 2010, 6:40:16 AM1/17/10
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Hi
I'm doing a piece of research looking at seasonality of certain
things, and wanted to compare the Google trends results with the sales
figures for these items as one way of assessing whether they fit into
expected seasonality trends. However my sales data is monthly and
Google's is weekly. What is the best way of comparing the two? Can I
just add up the Google weekly indices into monthly totals?
Thank you!
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