Nielsen & McKinsey: Another Social Shift?

[John T. Maloney (jheuristic)]

The demand for using and understanding social media will continue however the value of understanding how, what, when, where, who and why just went to a new level.

 

The High End Knowledge Providers Just Jumped Into the Game

 

Nielsen and McKinsey form Joint Venture to Help Companies Use Social Media Intelligence for Superior Business Performance

 

http://www.relationship-economy.com/?p=10945

 

By Jay Deragon, Management Consultant Focused on Use of Social Technology for Business