Can India become the Food factory to the World
Foodpro,Chennai
This is further to my earleir mail on the Exhibition. I am enclosing a
Retrospect on the Foodpro 2003 Conferences.
Foodpro 2003 Conference(s)
As part of Foodpro 2003, a 2-Day Conference on "India as the Food
Factory to the World" was organised between December 15-16, 2003 at
Chennai.
The Conference focused on repositioning the Food Industry's strategy
to focus on world markets in product categories where India has
strengths, and become a supplier & The Food Factory to the World.Over
250 Senior executives attended the Conference from all over India.
Mr N T Shanmugam, Minister of State (Independent Charge) for Food
Processing, Government of India was the Guest of Honour at the
Inaugural of Foodpro 2003 Conference and delivered Inaugural Address
through Live Video Conferencing.
Topics at the Conference:
· India as the Primary Produce Factory to the World
· India as Branded Food Power House
· India as the Food Factory to the World
· Primary Produce Exports - Punjab Agri Export Corporation's
Experience
· Panel Discussion on Global opportunities in Fruit & Vegetables
· Global opportunities in Marine Produce
· Global Food opportunity for India - Creating Forward & Backward
Linkages
· Global Food Service Market - Opportunities & Challenges
· Creating International Food Brands from India
· Is the World ready to accept Indian Processed Foods
· Breaking into Global Market - An Indian Experience
· "Brand India" - World's Cup of Tea
· Trials & Tribulations of Convenience Food Market
· Indian Food Retailing Since FAIDA
· Organised Retailing - Opportunities for the Food Industry
Speakers at the Conference
· Mr Mike Fernandas, Principal, McKinsey & Co
· Mr S K Kulkarni, GM - South, GCMMF
· Mr Vivek Mathur, VP - Mktg, Tata Tea Ltd
· Ms Sonal Shah, Director - Food & Agriculture Business, Rabo India
Finance Ltd
· Mr G M K Raju, CEO, ITC Ltd ( SBU - Printing & Packaging )
· Mr Himmat Singh, IAS, MD, Punjab Agro Industries Corporation &
Punjab Agri Export Corporation
· Mr Pradeep G Nair, President, Koeleman India Pvt Ltd ( Panelist )
· Mr Satya Priya Mazumdar, MD, Ken Agritech Pvt Ltd
· Mr K Jose Cyriac, IAS, Chairman, MPEDA
· Mr Kirit Pathak, Chairman & Chief Executive, Patak Foods Ltd (UK)
· Mr Y C Deveshwar, Chairman, ITC Ltd
· Mr S Raghunandhan, CEO, Radhakrishna Foodlands
· Prof Rishikesha T Krishnan, Associate Professor - Corporate
Strategy & Policy Area, IIM (Bangalore)
· Mr T S Sridhar, IAS, Secretary, Dept of Agriculture, Government of
Tamilnadu
· Mr K S Money, IAS, Chairman, APEDA
· Mr Sanjeev Gupta, Director - Agriculture, KRBL Ltd
· Mr Arun Grover, Dy COO - Marketing & Strategy, Assam Company
Limited
· Mr Utpal Sen Gupta, Chairman, CII National Council on Food
Processing & President Agro Tech Foods Ltd
· Mr R S Naware, CEO, ITC Foods Ltd
· Mr K Radhakrishnan, Vice President, Foodworld Supermarkets Ltd
· Mr K Dasaratharaman, Vice President - Sales, Heinz India Pvt Ltd
REVISITING FAIDA
The updated 'Food and Agriculture Integrated Development Action'
(FAIDA) report, prepared by the Confederation of Indian Industry and
McKinsey and Co, was released on the occasion of the Foodpro 2003
Conference on "India as the Food Factory to the World.
The CII - McKinsey "FAIDA Revisited" report outlined developments
over the last six years since the last FAIDA report, which was released
in 1997, it says that there has been significant progress made on
organized retail of food Products, Change in government regulation and
a sea change in the delivery of food and food products in the country.
It also highlighted the significant value addition to dairy products
and the integration of the poultry industry had increased
significantly. Over the last six years, there has been an increase of
Rs.90,000 crores to the overall food processing industry.
In India, in the Food Industry, success has been characterized by good
performances on either the innovation or efficiency poles. In the
efficient sectors there has been increase in market share, increases in
yield and also a reduction in prices. Worries still exist on the
integration of the value chain.
Product innovation has been restricted to niche areas where small but
extremely profitable business have been created.
The FAIDA report outlines four trends that will shape the opportunities
for a market like India. Emergence of an organized retail sector, value
additions and convenience driven by consumers, India's growing
acceptance as a sourcing hub and continued deregulation of the sector.
Based on this the FAIDA report identifies five emerging areas that will
define growth.
· Mass market basic foods will continue to be driver of growth. There
is a need to remove inefficiencies in this segment.
· Ready to cook / eat foods will emerge as a huge opportunity
· Nichie markets would continue to be very profitable but would need
to be tailored to local tastes
· Exports - including speciality products - are an area where
India can establish a strong global presence
· Growth in input providers, logistics suppliers and retail.
To capture the benefits of these emerging areas there is a four -
pronged strategy that needs to be adopted.
· Creation of market driven linkages across the entire chain
· Innovation, driven by customer insights coupled with quality and
convenience, at the right place
· Development of low cost business systems to acquire pricing and
flexibility that will allow them to compete with a strong unorganized
sector
· Shaping of government regulation through a process of consensus.
Outlining the role of the government the report says acceleration of
reforms is important. The government needs to enable direct access to
agricultural produce, create a level playing field through tax reform,
enhance growth of key enablers like retail, reduce market interference
and facilitate industry initiatives and exports.
The Updated FAIDA report was released by Mr N T Shanmugam, Minister of
State (Independent Charge) for Food Processing, Government of India at
the Inaugural Session of the Foodpro 2003 Conference on India as the
Food Factory to the World.
Conference Comments by Mr N T Shanmugam, Minister of State (Independent
Charge) for Food Processing, Government of India:
"India has all the potential to go high", predicted Minister of
State (Independent Charge) for Food Processing N T Shanmugam.
"India can grow into an important food producing country and tap
important trade in food in a big way".
The Minister elaborated, "In terms of trade opportunity I could
visualise India has a high potential in food retail. The country's
food retailing is valued at Rs.400.000 crore, out of which a major
portion is handled by unorganised retailer. In fact a mere Rs.20,000
crore is in the organised sector. But the organised retail market I
expected to grow to Rs. 100,000 crore within a couple of years and the
entire retail market will grow at the rate of 20% per annum".
Tinplate Promotion Council's Annual Award For Excellence In Tin
Packaging
TPC AWARDS
The Tinplate Promotion Council's Annual Award for Excellence in Tin
Packaging was held concurrently with Foodpro 2003.
Distributing the awards, A N P Sinha, Joint Secretary in the Ministry
of Food Processing Industries, who was the Chief Guest, emphasised the
huge potential that India has in food processing and expressed
government's full support for the development of the industry.
Award winners include Agro Dutch Industries for Largest Exporter (value
/volume wise); Kaira Can Company for Largest Exporter (user sector) and
Best Can (food); Hindustan Tin Works for Best Can(beverages); Vivid
Industries for Best Can(aerosol); Bharat Tin Works for Best Can(general
line); International Cans for Best Can (graphics/printing); Swastik
Industries for innovation (components / closures and new application);
and Kolkata-based Carter Containers Company and Mumbai based Petrox
Containers jointly bagged award for Innovation in Container Design
(physical/shape)
PACKcon 2003 : PACKAGING FOR THE GLOBAL FOOD MARKET
12-13 December 2003, Hotel The Residency Towers, Chennai
PACKcon - A 2 Day conference was held as part of Foodpro 2003 with an
objective to enhance the scope of development of the packaging Industry
in India.
The Industry that by and large, depended on domestic resources for
materials as well as machinery is changing with the times and with
consumer behavior. The Conference highlighted the Emerging Trends in
Design, Technology and Consumer Demands, The role of packaging in
enhancing Brand Equity & Shelf Visibility.
The key speakers in the session were Mr Rajiv Dhar, Director, Indian
Institute of Packaging, Mr B L Raina, Managing Director, The Tinplate
Company of India, Mr A K Ghosh, Chief Marketing Manager, The Tinplate
Company and Mr A B Kulkarni, Director, Kaira Cans Company Ltd, Mr N L N
Raju, General Manager, ITW Signode India Limited, Mr D P Tripathi,
Advisor, Aseptic food processing & Packaging Association of India, Mr K
I Viswanathan, Head - Marketing, ITC Ltd, Paper Boards Division, Mr T
D Mohan, Director Packaging India, Mr G Kannan, Deputy General Manager,
L & T, Mr Joydeep Mukherjee, Head - North Indian Operations, Indian
Aluminium Company Ltd, Mr K Radhakrishnan, Vice President,
Merchandising & Marketing, Food World Supermarkets Limited.
PaCKCON attracted around 125 delegates from across the country, ranging
from CEO's & Senior Managers to Senior Executives from the fields of
packaging, food processing, raw material suppliers.
With kind regards
Kuppuswamy
I would in my next mail give a snapshot on the five editions held since
1995 when the first edition of Foodpro was held.